Introduction to the GDP Deflator

Tobacco And Its Effect On The Nervous System - 1022 Words

Tobacco is simply an agricultural crop, which is used abundantly in making cigarettes. It is a green plant that is commonly found in warm climates, and it was first grown in 1612 in Virginia as a â€Å"profit crop† for them. Tobacco was used a cash crop for the Virginians, and thats were the origins of such an industry can be accredited to. Since then, Virginia’s economy as well agriculture has been heavily influenced by tobacco. Nicotine is the main ingredient in tobacco, which is found in more than 4,000 chemicals in various drugs. Nicotine is known to be addictive, and our body will keep wanting more once it enters our bloodstream. Tobacco itself is not the drug, but rather the nicotine. Since nicotine is a stimulant, it has a major†¦show more content†¦Recently in our own society, CVS has stopped all sales of tobacco in their stores and started to offer quit-smoking programs. They also recently changed the company’s name to CVS Health as another meas ure to insure that they were serious about the health of our society, and right by their side are advocates from the White house. Although their position on this issue is important, it is not welcoming to many. For example, according to the CDC, every day in the U.S. about 4,000 teens smoke their first cigarette, and yet the government has not implemented a law that ban’s cigarettes from minors. So in turn, it is completely legal for teens, and minors, to smoke cigarettes. The irony is that you cant purchase them from CVS before without an ID. So if you ever see a teen steal a cigar from someone and he/she smokes it, the real reason why the cops would sanction him/her is due to theft of the cigar, not because he/she smoke it. Walgreens and Rite Aid, on the other hand, has not followed CVS and are continuing to sell tobacco without future plans of stopping. The companies both agreed on the fact that people should have a choice and halting the sale of tobacco will have little, or no effect at all on society. Many people disagree, including me, with there reasoning because $72 billion is generated by Walgreens and $25.5 billion is generated by Rite Aid in tobacco sales alone. Cutting tobacco sales altogether will

Marketing Strategies For Cheese Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Strategies For Cheese. Answer: Introduction Marketinga product is the ultimate tool that is used by every organisation or industry uses to promote their products and make sure that the sales of the same is maximized. Marketing ensures that a product is given enough exposure in the market and that the customers know about it in depth so as to they can make the decision to opt for the product only after they can themselves compare the product with other similar ones that are already available in the market (Huang and Sarigll 2014). Without a proper marketing strategy and a clear idea about the goals of the organisation or how the product is going to benefit the customers, organisations cannot hope to achieve success. This is even more true for products that are being introduced in a market that already has a lot of similar products available for the customers. In these cases, innovation is given high priority and extensivemarketing strategies are adopted to help the customers understand how are they going to be benefitted from t he new product and what is the new product going to be offering them that they will not from the other products which are available in the market at the moment (Armstrong et al. 2015). This following report will be looking into the marketing strategies that are being adopted prior to launching the product into the market, a brief idea about the product and what are going to be the marketing mix of the product. About the product Cheese is one of the heaviest consumed dairy products in Australia. The demand for cheese does not only not fall but also experiences massive growth at a steady rate. Cheese retail sale has increased in the recent years. Cheese consumption has been observed to be around 13.5 kg per person in the country (Hutchinson 2016). Despite the high demand for better quality cheese, the less production of milk has caused the cheese production to falter as well. Despite high production in recent years, the amount is still lower than the 2000s (Bublitz and Peracchio 2015). Cheese is not only one of the highest consumed dairy products in Australia, but also across the world. The product is a high source of essential nutrients including calcium, zinc, protein, magnesium, vitamins A, B2 and B12. There are over three hundred different types of cheese available across the planet. However, recently growing health concerns among the citizens have been one of the causes for the slump in cheese production due to the fact that cheese is also a high source of calories and fat (Meurer, Palmer and Gras 2015). The product market and the receptiveness of the customers Cheese is a major ingredient in the dairy industry of Australia and has sales of approximately around 260,000 tonnes within the domestic market of the country. The overall market values about A$ 1.85 billion. Export sales are almost at par with the domestic production. Almost half of the cheese that is sold in the domestic market of the country is done so through supermarkets. Over the last five years, the cheese industry has suffered many challenges including export import regulation changes, prices in the markets where cheese is exported and mostly a domestic currency that has not been very stable in recent times. Given the fact Australia is one of most prominent competitors in the global dairy industry, the export market price fluctuations have affected the domestic production in an adverse way (Harris 2016). This has caused the country to import significant amounts of cheese from abroad in recent times than it did ten years ago. A large portion of the countrys cheese import comes from neighbouring New Zealand. A marked shift has been noticed as more and more Australians are shifting from traditional cheese to a more boutique oriented consumption. Local cheesemakers claim that the imports have been harming the countrys own cheese production and indulgent import regulations are making the competition to be unfair for the Australian cheesemakers. Cheese b outiques who target the high end and more expensive client market say that the demand for cheese from abroad are hampering their own sales and in turn affecting the overall production that again is resulting in the country ending up to import more cheese. This chain of events is not easily to be mitigated (Harris 2016). However, it is not every product of every manufacturer does well in the market. All the flavours and different cheese have appeal to certain segments of the customer population and people buy according to their preferences. This is exactly where the market has to be exploited: to make cheese locally that enhances the demand for the product (Moir and McCarthy 2014). Marketing strategies In order to retain the cheese market both in the domestic and international markets, the cheese makers of Australia have to adopt marketing strategies that would help the sector to be revitalized and keep the demands high. The upper scale cheese shops and makers all have to overhaul their strategies to ensure more customers come to buy their cheese. In order to achieve this, they must ensure better services and products as the locals can just buy their cheese from the local grocers and not go to the supermarkets at all (Hutchinson 2016). This has to be changed as soon as possible. Marketing mix: This is the most important tool that the cheese market can use to advance their purpose of getting the demand for cheese higher within the dairy industry of Australia. While in case of a product being sold and not a service, this tool set normally advocates the use of 4Ps, the cheese market has to employ all the seven aspects of the tool set because they believe what they would be selling are is not only going to be a mere product but also a service as they would be satisfying the core factor of any business: the people and their satisfaction level must be of paramount priority (Westwood 2016). Product: This aspect of the marketing mix provides the producer with the necessary ideas about how to enhance the quality of their product and how may the image of the product be solidified in the market. It also gives insights about how can extra features be added to the product so that it stands out in the market and not be confused with any other product (Huang and Sarigll 2014). This helps the customers to understand what are the extra things that the product will offer them which will not be found in any other product that are available in the market at the moment. Information about the product, its customer services and how it aims to act upon receiving grievances from the customers is a vital way of ensuring maximum customer curiosity about a product that would make them at least try the product once after it is launched into the market before discarding it completely. The industry must also be able to innovate on their products and how to sale them if it wishes to thrive in t he market with so many competitors both within Australia and in the international levels. Promotion: Promoting a product is very important since without the knowledge about the availability or existence if a product in the market, customers would also be deprived of buying and enjoying the product (Mintz and Currim 2013). A good way to promote the locally made cheese would be if the cheese makers can team up with cooking schools, restaurants and wineries. Many of these institutions can avail locally made cheese to experiment with and promote their own wines or food using the cheese as in ingredient or as a complementary component to their own product. This would ensure more people being exposed to the cheese and some of the customers are bound to find some of the cheese flavours and taste to be interesting. This would make them want to try out more cheese and that would mean more people would be going to buy the products and the cheese sales would be benefited (Perreault, Cannon and McCarthy 2013). Price: This is a very tricky thing that has to be decided upon in a very clever way. People may reject a product as too costly and deeming it unaffordable, while also turn their faces from a relatively cheap product as they look at it as being untrustworthy (Baker 2014). However, the cheese market of the country is highly competitive and hence cannot afford to price the product too highly as it would only make customers grow averse and this would ultimately result in more cheese imports, which would not change the current scenario at all. Place: Picking the right place for promoting and marketing the product has to be done carefully so that many people can come to know of the product easily. Using traditional promotional options like the television or radio still promises to reach a lot of people. Many people still prefer to read newspapers overs watching news on the TV (Bhardwaj and Maharshi 2014). A great place to promote the cheese would be supermarkets and open market places, where people can be given samples of the new cheese as well as other popular ones. This is a clever marketing strategy to attract more people. If some people like the taste or the flavour, cheese sales are almost guaranteed to increase. Another good place to promote the cheese would be the cooking schools where the ingredients may be advertised and promoted so that the students know what products are being used for their culinary courses and this would make them buy the products for themselves (Hutchinson 2016). Also, social media can be a ve ry useful tool when trying to reach the younger generation (Soni and Vohra 2014). Social media can help the cheese makers to promote their products online and one of the biggest advantages of this would be the exposure to the younger generation of the country. Spreading knowledge about the cheese traditions of the country is sure to make people aware of the products that are available in the local market that is produced by the local dairy farms. This knowledge would enable young customers to opt for the cheese that is made locally as that tends to be cheaper than imported cheese. People: People are the central for any organisation or industry. The prime target of the cheese industry are the customers and they have to be made to understand about the product that are available in the local market, how are they produced and what are the benefits. One of the most important knowledge that has to be given to the customers is the information regarding the specialty of the cheese that is produced in the country domestically and how are they different from the imported products. A sense of tradition has to be spread to make them understand that the local product cannot be let to perish. Physical evidence: Being able to give the customers a physical evidence of their product in a good way is another great way to ensure more customer attention. The best way to do this is by making the packaging of the products to be more attractive. This would make more people attracted to the product and sales would also be benefited. Better and impressive packaging helps (Moir and McCarthy 2014). Conclusion From the above discussion, a conceivable and tangible marketing strategy for the cheese market is sure to help the sector regain its lost ground and make sure the sales better than in the recent times. The current strategies of the market seem to be best suited for the purposes of the industry and would be sufficient to establish the company as one of the biggest players in the market. The cheese market of Australia still has a long way to go and many obstacles, both domestic and international, has to be overcome in order to maintain the prominent presence of the country in the global dairy industry. The domestic producers also have to be helped by the law makers of the country to ensure their safety against the foreign imports and they have to be given some benefits over the international cheesemakers, if they are expected to sustain in the industry that has such a high and intense level of competition. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Bublitz, M.G. and Peracchio, L.A., 2015. Applying industry practices to promote healthy foods: An exploration of positive marketing outcomes.Journal of Business Research,68(12), pp.2484-2493. Harris, D., 2016. Policy Design and Industry Development Plans: Dairy Industry Experiences in Asia and Australia. InCRUCIAL AGRICULTURAL POLICY: Analysis of Key Threats to Food Security(pp. 235-271). Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Hutchinson, N., 2016. Batten down the hatches: The dairy industry in crisis?.Geodate,29(3), p.17. Meurer, B., Palmer, M. and Gras, S., 2015. Innovation hub fuels growth of Australia's dairy industry.Food Australia,67(4), p.42. Moir, B. and McCarthy, O., 2014. Foreign investment in the Australian dairy industry.Agricultural Commodities,4(3), p.21. Perreault Jr, W., Cannon, J. and McCarthy, E.J., 2013.Basic marketing. McGraw-Hill Higher Education. Van Caenegem, W. and Taylor, M.E., 2017. Real deal or no deal? A comparative analysis of raw milk cheese regulation in Australia and France.International Journal of Rural Law and Policy, (1). Westwood, J., 2016.How to write a marketing plan. Kogan Page Publishers.

Poetry Explictation Essays - Dudley Randall,

When reading a work of poetry, it is very possible for each reader to grasp the poem?s concept in a different way. Many poetry works have more than one meaning they can be described as or have an underlying meaning that some readers may not understand. In order to fully understand a poem a reader should break down and explicate the poem. Two poems that a reader may have to do this with are Dudley Randall?s ?Ballad of Birmingham? and Raymond L. Patterson?s ?Birmingham?. In Dudley Randall?s ?Ballad of Birmingham? the reader is introduced to a young child. During this time where there was a lot of racism, this young black child wanted to go march for her rights, however her mother was very firm on her choice not to let her go. One of the themes in the poem is lost innocence. Lines 1-4 state

Become a Paid Expert by Writing Op-Eds

Become a Paid Expert Have you ever watched a story on the news and thought to yourself, I wish theyd asked me about that. I could have really told them a thing or two? Most of us are experts on something, and if were writers, most of us end up writing about what we know. We can create a positive feedback loop For instance, I was the first person to write a  book about the Upstairs Lounge fire, a terrible arson which killed 32 people at a gay bar in the French Quarter of New Orleans on Gay Pride Day in 1973. Each year, on the anniversary of the fire, newspapers and websites are interested in covering the tragedy. As an expert, I am often approached Likewise, a news story recently began making the rounds about a twelve-year-old girl who spoke in a Mormon church and revealed she was a lesbian, the bishop cutting off her microphone in the middle of her talk. As most of my fiction deals with gay Mormons, I was again an expert who had something meaningful to say on the incident. I submitted an op-ed to a newspaper in a heavily Mormon area, and my views on the importance of LGBTQ literature as a means of understanding our LGBTQ family, friends, and neighbors was published. Do you have a personal, compelling story about our broken healthcare system and why we need single-payer or some more conservative reform? Do you have a story about domestic violence? Our education system? Immigration? Has your home suffered damage in a fracking-related earthquake? Do you have a personal story involving gun violence that allows you to speak either for or against gun regulation? You do not need a PhD in order to be an expert on at least a tiny part of a major subject that newspapers want to hear about. Only a handful of newspapers pay for op-eds (Newsday, The New York Times, Boston Globe, and The Washington Post are a few), so you wont make a great deal of money writing and selling these pieces. But most papers who do publish your editorial or commentary will ask if you want to put the piece on the wire, meaning other newspapers across the country can pick it up and print it as well. You will get no additional income from this, but it does get you more exposure. Thats a bad word in the publishing industry because it basically means writing for free, but if you do your research and only write for those papers which will in fact pay you for first publication rights, then you get the money and the exposure. Publishing op-eds builds your reputation as an expert on the subjects important to you, and they build your resumà © as well. You will have a more impressive list of publications to add to your author

Martin Luther King's speech 'I see the promised land' discuss the Essay

Martin Luther King's speech 'I see the promised land' discuss the impact of rhetoric in political communication - Essay Example The art of rhetoric in communication has been a powerful tool used by people to acquire their goal. History has many famous examples where rhetoric has been used in communication by leaders and activists in the struggle to attain success in a political or social cause. The most famous example is of Martin Luther King whose speeches and writings were rhetorical. He is said to have had excellent powers of oration. Through his powers of verbal, oral and written communication, he was successful in attaining civil rights for his people living in America and who were the citizens of America. Thus, he introduced a society free from color and racial differences where each and every citizen was respected and had equal civil rights. Understanding the Correct Meaning of Rhetoric Rhetoric has many definitions. Along with a positive meaning, the term is sometimes also taken in a negative sense in the current era. Shortly and precisely, it is a â€Å"skill in the effective use of speech.† ( Merriam Webster). In cases where rhetoric is being used to communicate insincerely with the presence of false exaggeration and promises and there is a lot of diplomacy, the negative meaning becomes prevalent which is the â€Å"insincere and grandiloquent mode of language or speech.† (Merriam Webster). Here, the positive and actual meaning of rhetoric is being considered. According to Burton, rhetoric is â€Å"the study of effective speaking and writing, and the art of influencing.† (2011). In his short article, ‘What is rhetoric?’, Burton says that the word has had a variety of meanings. He says that rhetoric focuses on the how of the language, the methods and means of communication rather than the content of what is being communicated. It studies the emotional impact of language and its effectiveness. It breaks communication into content and form. (2011). Relation between Communication Models and Rhetoric McQuail and Windhl (1993) wrote a book titled â₠¬Å"Communication Models for the Study of Mass Communications† in which they gave the main communication ideas or models for the mass communication procedures and vital concepts pertinent throughout graphical and oral concepts and models. Topics that they discuss under the communication models include: 1. Global or International or Cross-border Communications. 2. Procedures of Mass Media and its influence on the Individuals Culture and Society. 3. Premeditated Communication. 4. Audience-Centered Models. 5. New Media and the Information Society. (Holborn Books Review, 2010). Communication models tell us how effective communication should be carried out. Hence, the study of use rhetoric in language can be associated with them. Such models describe how an audience can be effectively conveyed a message so that there can be a social or political (or any other change) through mass correspondence and support. Taking an example of a communication model which is called â€Å"two- way a symmetric model†, this model is also called the persuasion model. In this model, there is two- way communication between the speaker and the public. In this way, the speaker understands the public he is addressing by getting their feedback on issues and then can plan a way to convey his message to receive a positive response keeping in mind what the public wants. (McQuail and Windhl, 1993). Use of behavioral and social sciences helped in the development of this model. Scientific study of human mind and psychology and its application in effective communi

International relation policies and climate change Research Paper

International relation policies and climate change - Research Paper Example The paper "International relation policies and climate change" concerns international relation policies and climate change. The department further warned that the situation is likely to worsen in the years to come, if not attended to immediately. The figures also show a decline in the level of emissions in developed economies such as United States and Russia. This decline apparently is a reflection of economic weakness, environmental consciousness (e.g. use of renewable power sources), and transfer of manufacturing industries to developing countries. Unfortunately, the decline in the industrial emissions from the advanced economies significantly falls below the increasing rate of emissions in the developing countries, which care less for their contribution to the global warming. Low-income countries whose low-income population heavily depends on carbon-intensive fuels such as coal increasingly pollutes the environment. Emissions from low-income countries alone accounts for about 80% of the greenhouse gases. Since 1945, the United Nations has been on the fore-front fighting for the restoration and conservation of the global environment. The UN has organized for a number of conferences focusing on climate change. The fifteenth conference was held in December 2009 in Copenhagen, Denmark. Like the earlier conferences, the 15th Climate Change Conference failed to produce desirable, legally binding and equitable agreements. Though the conference discussed ways of reducing ambitious emissions., technological advancements to the problem, and methods of financing the policies, it was in vain. In the end, The Copenhagen Accord was neither a comprehensive framework which demands effective, responsible participation from all the leading stakeholders (governments, financial institutions, and the civil society groups) nor was it a collective effort aimed at combating climate crisis in a more integrated manner. The CoP15 (The 15th Conference of the Parties) to the United Nati ons Framework Convention on Climate Change (UNFCCC) was therefore described as a failed policy as no binding agreement was arrived at. The aim objective of the conference was to discuss and propose polices which would be essential in keeping the average world temperature rise slightly below 2oC. Partisanship and self-interest resulted into two groups of the UNFCCC: Annex I and Non-Annex I countries which represented different interests. Annex I was composed of the 40 industrialized and transitional countries non-Annex I countries was made up of developing economies (Mazo 245). As claimed by members of the non-Annex I, a twenty six â€Å"representative group of leaders† from Annex I developed the Accord in their favor through un-transparent, restrictive, and top-down had developed the policies aimed at conserving the environment with little consideration to the minor countries. The â€Å"bottom-up pledge and review† approach to reducing global emission as described in t he Accord was perceived as unpractical and unfair mechanism of reducing reaching the desired goal of less than 2 percent annual increase in global temperature. So far, the ledges made under the Accord falls short of the delegates and representative call of ‘ambitious’