Dimensions of Behavior

The dimensions of behavior produce more than a dozen models of behavioral differences, and usually these models are being grouped into four different styles or categories: (1) the dominance style; (2) the interactive style; (3) the steadiness style; and (4) the cautious style (Alvarez, year, p. 5).Based on the profile that is being reflected in the paper ‘The DISC Platinum Rule Behavioral Style Assessment’ of Mario Alvarez, wherein the four behavioral styles or categories are being mentioned, it is apparent that I belong to The Cautious Style, which represent people who are â€Å"analytical,†¦ systematic†¦ [and] enjoys problem solving† (Alvarez, year, p. 6). I am detail-oriented, task-oriented, and enjoy perfecting processes, as they reflect the strengths of the personality that I have.I work at a slower pace and usually double-check my work. I am a good listener and usually ask a lot of questions. For the weaknesses, I tend to become uncomfortable aroun d people who are very out-going or those who are in The Interactive Style. I also tend to see the more serious and complex side of situations, and I have high expectations of myself and others, making me a more over-critical person, especially when deciding and seeing things about myself or others.I am a slow and deliberate decision-maker and I am always skeptical. Some of these strengths and weaknesses have been identified in the assessment, which reveals the main reason why I agree with the assessment being made. Having a behavioral style that is analytical, systematic, detail-oriented, and task-oriented, my effect on the team lies on the fact that I am critical and systematic in solving problems and in making decisions (at a slower pace), which helps the team by providing a logical explanation of the things at hand.However, I am not always close to people, and with high expectations of others, I tend to have difficulty in negotiating with my team mates, especially that I see only the smaller scale of the whole picture and not the entirety of the picture. I am only good when it comes to analyzing processes and not when inspiring people to do their duties.

Which Is Better, True Belief and Knowledge?

In Meno, Socrates and Meno have a discussion on virtue and they encounter a problem. If virtue is teachable, it must be knowledge. However, since there are no teachers and students of virtue, virtue must not be taught. So they think that virtue is not knowledge. And then they start the discussion on what is true belief and knowledge. In this essay, I would evaluate Socrates’s explanation on why knowledge is better than mere true belief and the reasons that I agree with Socrates’s proposition. Socrates’s explanation To begin with, Socrates first questions whether true belief is something no less useful than knowledge.Socrates notes that true belief and knowledge guide to the true action. He illustrates the idea by an example. To clarify Socrates’s example, I will apply his example on our campus. Suppose I need to guide a friend to Chong Yuet Ming Physics Building. I have no idea where it locate and I haven’t been to there. Now, I can visit the buildi ng if someone with the knowledge of the path guides me there or I have the knowledge of the path. But a true belief, which may be the intuition, perception, will also be equally effective in reaching the destination.If my belief is that the destination is northwest of the main building, and I convince my friend to the destination. From an outside observer, he cannot distinguish whether I have the knowledge of the path or I just luckily arrive there according to my true belief. Socrates states that â€Å"correct opinion (true belief) is no less useful than knowledge† because no matter which proposition, either true belief or knowledge, someone’s action still can be guided correctly. Although I do not agree this statement, I will discuss it in later paragraph. So, what makes the different between true belief and knowledge?Socrates thinks that the difference between them is the justification, which is the reasoning or the rationale for your belief. The person with knowled ge has the ability to account of the why behind the truth whereas the person with mere true belief knows only the truth. If someone has knowledge, then he has the ability to account for the action and his mind retains knowledge. It will be secured for future use. However, although true belief guide you to a right action, the belief will go away from you mind easily. Socrates proposes that if one does not tie the true beliefs down, they will run away and escape.If tied, true beliefs stay where they are put. Moreover, once they are tied down, they become knowledge. True beliefs are grasped by the mind only fleeting before they are corrupted or lost. But we can tether them by working out the reason. If we has the reason for the believe, then the true belief is justified and become knowledge. Evaluation for Socrates explanation Firstly, I would like to discuss about Socrates’s proposition that knowledge and true belief always guide to the right action. I shall argue that it would be better that true belief guides to the right action in a better way than knowledge guides.I believe that knowledge does not always guide to the destination. For example, I have knowledge of only one path to Chong Yuet Ming Physics Building. According to the knowledge, I walk along the path. It is not guaranteed I can arrive the building. Maybe murdered happened and police has blocked the road for investigation. Maybe the path that in your mind is not up-to-date and that particular path now leads you to another building, say Ming Wah Building. In this case, even you have knowledge of going to the building, you cannot go there. True beliefs, however, always guide you to the right action.As long as we have true beliefs, we always can be guided correctly. For example, as long as I am lucky enough, I can visit Chong Yuet Ming Building even there is only one path to the building. Through, I still agree that knowledge is better the mere true belief. People cannot lucky all the life in r eality. That means we cannot solve all problem by our belief. We need knowledge to live. For ideal case, an ignorant housewife can invest her money by merely her belief and win the market all time. However, does it happen in the reality? Even it happens, there are just very little cases.Without knowledge, it is difficult to live in the world. Comparing a ignorant housewife and a professional experienced investor investing the stock market, they may both lose money. For the investor, he may be wrong in some decision and lose money. But if he could have a lesson from that, he may gain and revise his knowledge of the stock market. Next time, he may keep doing this in a row. Finally, the probability to earn money increases. For the ignorant housewife, if she do not learn from the fault, or tie down the true belief, the probability of earning money would not increase.Therefore, if someone learn from the fault and form a better knowledge on that field, it will be better to him because the probability of doing the right action increases. In addition, we should not focus too much on the result too much. If we just focus on whether one finally achieve destination only, it may suggest that result is the ONLY thing we should take consideration. If that is the case, then we may agree that people can earn money by kidnapping, stealing or robbering. But we shall agree that earning money by such process is not accepted.Then, I think that achieving the goal by some process may not be good even the goal can be achieved. Hence, we should also consider the process which guides to the destination or result, but not just merely the result. I think that why knowledge is better than true belief is that the process of the right action who is guided by knowledge is better than that who is guided by true belief. Looking back to the example, what is the difference between someone guided knowledge and guided by true belief if they both arrive the destination is the experience and the var iation of the path.Consider a person with merely true belief, he may make decision by something like I should go this way and I hope the way is not dead-ended. Why I have been walking so long time and haven’t arrived yet? Did I made some wrong decision? When can I arrive? I have no idea how to go there, and etc. Although he finally arrive the building, he had hard feeling at all. He may feel depressed, anxious, doubtful, and uncertain. Also, there is lots of variation for the paths. He may walk a very long path to the destination. For example, someone take a bus to somewhere.He believes that he need to get off the bus at the 3rd stop and walk along the road. However, the best way is to get off the bus at the 7th stop. He leaves the bus 2 stops earlier. Although he has true belief and arrive the destination, it may not good to him because he has been walked a very long and unnecessary way. Knowledge, on the other hand, guides someone with appropriate process. If someone with k nowledge, says he know the map of campus in the example, can effectively arrive the destination without anxious, doubtful feelings.Someone may argue that having knowledge may not arrive the destination effectively because you may only have knowledge of a circuitous path. I shall say that it may be the case, just similar as true belief. People having true belief may or may not arrive destination effectively, so as people having knowledge. But at least the person may not have hard feelings, which already make knowledge better than true belief. Though there is some argument which I think is not correct in Socrates’s explanation, there are still lots of evidence to show that knowledge is better than mere true belief.

Calculating cash flow and net present value (see paper for details) Assignment

Calculating cash flow and net present value (see paper for details) - Assignment Example From the presented case of the manufacturing organization, revenue outflows are the additional support costs of  £4K every year. Capital inflows refer to those incomes that are generated from other activities other than the normal trading of an entity. In the case of the manufacturing organization such capital inflows is the sale of machinery. On the other hand, revenue inflows are those incomes that are generated by an entity from its normal operations by selling goods or services. To establish the payback period, the cumulative cash flows was established, but from the above calculations, the manufacturing organization could not cover its initial investment costs of  £410K from the net cash flows it generates within a period of five years. It is also a discounted cash flow technique that uses the principle of NPV. It is individual investment’s rate of return when it is considered in isolation or independently of all other investments that the firm undertakes. It is that rate of return which is inherent or internal to the cash flow of a given project. It is the discounting or required rate of return that gives a zero NPV i.e. ∑PVs – I0 = 0 NPV. Internal rate of return is established through trial and error, interpolation, or extrapolation method. Through the trial and error, a rate of interest is selected at random and is used in the establishment of NPV of the cash flows. If the rate chosen gives a lower NPV than the cost, a lower rate is chosen and if the rate gives a greater NPV, a higher rate is chosen. The process continues until the final rate chosen gives a zero

Voidable Transactions Essay Example | Topics and Well Written Essays - 2250 words

Voidable Transactions - Essay Example Thus voidable transactions in general and unfair preferences in particular which are highly technical areas of insolvency legislation presuppose that there is the likelihood that individuals and businesses might become insolvent prior to formal declaration of their insolvency.2 The features that make a transaction voidable are described under Section 588 FE. This section covers all the transactions entered into on or after 23rd June 1993. Section 9 of the Act defines the term 'transaction' as one to which the 'body corporate' is a party. The transactions may include a conveyance, transfer or other disposition and a charge created or guarantee created by the body corporate. It also includes an obligation on the party of the body corporate or a release or waiver granted by the company. The term further extends to a loan extended by the body. The conditions under which a transaction becomes a voidable transaction are enumerated under Section 588 FE (2). ... Such transactions or acts done at any time after that day but on or before the day when the process of winding up began will also be treated as voidable transactions. The time period of six months is being extended to 10 years ending on the relation-back date in cases where the insolvent transaction has the effect of defeating, delaying or interfering with the rights of creditors of the company. Thus an insolvent transaction of a company entered in to during 10 years ending on the relation-back day would be considered voidable if the transaction was entered into with the specific intention of hindering the rights of the creditors of the company. Section 588FE (4) makes an insolvent transaction voidable when a related entity of the company is a party to such transaction. This Section extends the time period covering the transaction for a period of 4 years ending on the relation-back day. Under Section 588 FG a person against whom the liquidator proceeds for voidable transaction is eligible for some defenses which are available under that section. A party to a transaction will be able to defend the allegation that the transaction is voidable under the following circumstances; (i) when the party has become a party to the transaction in good faith (ii) he had no reasonable ground at the time of entering into the transaction to suspect that the company is insolvent or would potentially become insolvent (iii) there would arise no suspicion for any reasonable person and (iv) the party has made good the company with valuable consideration or altered his position based on the transaction. The party defending the voidable transaction should be able to prove all or any of these conditions to the satisfaction of the court. It was

Social Security Act Research Paper Example | Topics and Well Written Essays - 500 words

Social Security Act - Research Paper Example This program especially benefits those workers that have paid into the system during their entire working life. The Social Security Act helps to provide financial assistance for retirees, the unemployed, and people who have disabilities that prevent them from working and making their own living. Other categories of people that can benefit from Social Security include families with dependent children, maternal and child welfare, and the blind. The money for the Social Security fund comes directly from a percentage of a worker’s paycheck. Unfortunately, while those that currently receive Social Security appreciate the system, there are workers that are on edge about what will happen to them when they retire. There may be money in the system now - their money - but they fear that by time they retire there will be no money left for them. They are involuntarily contributing to a system they might not be able to benefit from when they retire. Another controversy in regard to the Social Security system was that there would be a loss of jobs, but this was given a convincing counterargument: older workers would be inspired to retire knowing that the Social Security system would take care of them financially, therefore making room for younger people to obtain jobs. Before the Social Security Act became what it is now, it was a system that lacked the proper security that people needed after retirement. The first version of the Act did not include women and minorities for unemployment insurance and old age pensions. The only jobs that were eligible for Social Security benefits were considered â€Å"white male† occupations. Teachers, nurses, hospital employees, government employees, and agricultural labor were among those occupations that were not qualified for Social Security (Dobelstein). At the time, women were only able to get their insurance through their husbands or children. However,

Rebuttal of an Evaluation Essay Example | Topics and Well Written Essays - 500 words

Rebuttal of an Evaluation - Essay Example He has said that this pain is expressed through â€Å"The Silent Scream† (Rice) that cannot be heard but can be seen. God is the creator of life and Satan is the destroyer, hence he has opined that abortion in way worship of Satan himself. Rice strongly announces his vote for right to life for the foetus and also told not to impose a decision of someone else’s on a coming child through deciding on his life and death. Rice’s argument against abortion lacks rationality and an emotional appeal rather than a reasoned one. The Silent Scream claim of Rice classifies the foetus as living and thus has a right to life. Biologically it is alive, but being alive neither provides it full human rights nor a right to live through the gestation period. Question might be asked why so? There are a bunch of reasons first of all a foetus carries human chromosome and left to grow it will be a human one day. It is a potential person, but our hair follicle also contains the same numbe r of DNA that it has. A zygote and a hair follicle contain the same attributes in terms of chromosomes and thus a zygote is as much a human as a hair follicle.

Security in Educational Institutions Case Study Example | Topics and Well Written Essays - 500 words

Security in Educational Institutions - Case Study Example 2. The problems: This disaster can be attributed to the runaway gun culture prevailing in the nation owing to easy access to highly powered weapons as well as a deep culture of violence through music, film and video games, according to Q&A: US campus killings, BBC News published on April, 17, 2007. (Unknown, BBC News, 2007) This case can primarily be qualified as an excuse for political survival and some of the most lethal loopholes in gun control created by Republican-controlled Congress. These loopholes are inaccessibility of the state and local police forces from getting information about illegal gun sales due to gun lobby as well as the disdain of the security forces for abiding to the sale of firearms to people on federal watch lists of terrorism suspects. 3. The solution: The immediate question in this case arises is whether putting the campus on a full lockdown earlier could have saved the 30 people killed in the second shootout. However, considering the bigger picture, various solutions could be considered like the state legislatures passing gun control bills, dropping the liberalization bills or rising the legal age of possession of guns to 21 along with having a complete background check of the buyer prior to sales.

Analyzing Geoff Moore's Chasm Model Research Paper

Analyzing Geoff Moore's Chasm Model - Research Paper Example This group needs to be first taken into consideration for they would help in endorsing the new technology being introduced. The second group relates to such people who are known as the early adopters. These people tend to identify the benefits related to a technological innovation and thereby tend to increasingly link such benefits to the operations conducted in their firm or organization. Further these people tend to work more based on the level of their intuition and thereby does not tend to depend on any referred source of study or knowledge. The third adopter segment identified in this model is referred to as early majority. Like early adopters these people also work on their level of intuition in regards to decision making or purchase actions. However unlike early adopters these people work in a pragmatic fashion such that they measure or evaluate their actions against referred or authentic sources of information. Hence they not only successful into entering new territories but also can gain high amount of revenue and profits. Another adopter group in the fourth category relates to late majority people. These people however tend to avoid being drawn to new technologies or innovations. Rather they tend to depend on standardized and well recognized sources to gain resources for their business. Thus gaining over this source helps the research and development team to counter the loss of profits and rather meet the expenses incurred. The final group of adopters in the fifth category relate to a population known as laggards that do not go for new technology products. Rather they tend to depend on other products for their survival. Moore’s Chasm thus refers to the difference between the two segments of technological diffusion relating to the early adopters and the groups known as the early majority. The first group is understood as potential visionaries that tend to bring about new thoughts and ideologies while the latter are held to depend on pragmatic id eas (Dams 88; Moore 12-13). The Chasm Model in Regards to Consumer Behavior The Chasm theory of Moore’s when dealt in regards to consumer behavior identifies early adopters as those people that rush over to the market place in sight of new technology or products being introduced. In other words the early adopter group of consumers tends to take to higher purchase risks in that they go for untested products that have been introduced in the market. However it must also be understood in here that the early adopters also endeavor to look for specific value in regards to the products they ought to procure from the market. Thus a separate culture needs to be developed where the consumers would be introduced to the values and benefits they ought to obtain from the product or service. Unlike the early adopters the early majority consists of such population groups that would not go for rightly procuring a product or service unless and until they have rightly evaluated such to satisfy their needs and aspirations. Henceforth these people need not be introduced to values and benefits of the products. Rather they endeavor to conduct a market research on the people who have been using such product or service. The process through which the behavior pattern of the early adopters can be infused to look for proper benefits and positive experiences before procuring such can be held as a means to earn a breakthrough in

The difference between alternative and conventional medicine Thesis

The difference between alternative and conventional medicine - Thesis Example It is very interesting to know that the number of individuals who visit alternative therapies is already higher than those individuals who visit the Western-based physicians. (Eisenberg et al., 1998) Even though some people make use of CAM as a substitute for a conventional medicine (Druss & Rosenheck, 1999), several studies believe that the use of complementary and alternative medicine (CAM) could complement the use of a conventional medicine (Egede et al., 2002; Druss & Rosenheck, 1999). In line with the use of CAM, there are also several studies suggesting that the patients’ use of CAM is a major factor that makes some people avoids the use of conventional medicine (Robinson et al., 2002; Astin, 1998). Despite the significant increase in the use of CAM, there are still many people who remain unclear with regards to the differences between alternative and conventional medicine. To enable the readers have a better understanding with regards to the differences between the two types of medicine, the definition of alternative and conventional medicine will first be provided followed by discussing some general information about the use of CAM and conventional medicine. This study will gather some past and present academic literature that discusses and differentiate alternative medicine from a conventional medicine. After discussing the major factors behind the shift from conventional medicine to the use of CAM, the effectiveness between CAM and conventional medicine will be compared and contrast. As part of the conclusion, whether or not alternative medicine is better than a conventional medicine will be justified. Alternative medicine is â€Å"a form of healing arts that is not taught in a traditional Western medical schools that could promote options to the use of conventional medicine† (MedicineNet.com, 2007). It is basically â€Å"a group of diverse medical and health care systems, practices, and products that are not currently considered

Learning Journal Essay Example | Topics and Well Written Essays - 2750 words

Learning Journal - Essay Example In order to fully achieve inclusiveness, most companies have been encouraged to adopt policies that reflect affirmative action and those that are in line with anti discrimination laws and regulations. The companies should also have various practices that embody different approaches to managing diversity dimension. Various studies I came across in human resource have focused on the question of diversity management and how firms can incorporate policies to ensure a more diverse workforce and how this will benefit the organizations. A common understanding is that managing diversity in the workforce can help an organization become more innovative and adaptable to the ever changing business environment as well as helping the organizations meet their performance objectives (Verspaandonk, Holand & Horne, 2010). I found out that in some jurisdictions, the issue of workforce diversity has been backed with a legal foundation. Companies are expected to comply with set out legislations concernin g employment procedures so as to avoid discrimination. In some cases, it’s mandatory for organizations to have guidelines and policies to ensure inclusiveness in terms of gender, race and disability (Dickens, 2000). The other relevant fact I came across in my study is that in order to achieve equality in employment, organizations have to take in to account both affirmative action and anti discrimination legislation as well as other approaches to managing diversity dimension. Affirmative action refers to the various policies that are used to ensure inclusiveness in areas of business, education and employment in terms of race, religion, sex or age. Diversity in the workforce refers to the policies and practices that aim at including people with certain qualities in the workforce, which the current staff does not have. This could either be on the basis of age, disability, experience, gender or special talents. In our country Australia, the idea of workforce diversity has been we lcomed by organizations both in the public and private sector (Strachan et al, 2010). Our Department of Immigration and Citizenship has been at the forefront at ensuring diversity at all levels of the department. This has enabled the department to be among the best performers in the public sector (Strachan et al, 2010). Diversity involves a wide range of issues in an organization. These issues are both internal and external to the organization but influence to a large extent the business operations (Dickens, L. 2000). Among the issues that affect diversity dimension in an organization include the organizational culture, ethnicity, religion and political power, disability, sexual and gender issues employee representation among others (Verspaandonk, Holand & Horne, 2010). In my opinion, in order to effectively manage diversity, businesses have to employ various strategies as well as following guidelines as well as working within the various laws and regulations from the state that aim at ensuring inclusion of marginalized individuals in the workforce. I also understand that diversity management is a key issue in human resource and has been the center of focus in recent studies and research in human resources, especially the business case

The Pursuit of Happyness Essay Example for Free

The Pursuit of Happyness Essay The Pursuit of Happyness is a story of a man, Mr. Chris Gardner, who invests his savings to portable bone density scanners. He had a five year old son named Christopher. Chris introduces these scanners to the doctors which he believed much better to X-rays. But along his journey of being a salesman, their financial condition gets worse. To him selling one is can be used for buying their needs so he treasured these scanners very much. He tried to figure out on how to sell these scanners but unfortunately he loses everything. His wife leaves him, he loses his house, bank accounts and credit cards and earning money became difficult for him. Experiencing this trouble, Mr. Chris decided to become a professional endeavour after meeting his friend at Dean Witter. It is not easy for him because he needs to become an intern for six months without any pay but Mr. Gardner is determined because he believed that this will help him to rise again and support his son. His passion to be a stock broker can be seen through his determination. He became homeless, go to office in a messed up clothes and even slept in bathrooms, and community shelters. But despite of all these, he is really willing to sacrifice everything just to achieve his goals. And this sacrifice was worth it because he was chosen by the firm to work for them. Now, Chris has been working hard to support the needs of his son. Lesson learned: The movie â€Å"The Pursuit of Happiness’ is really inspiring that made me realize the following thoughts: * It’s not enough for you to work instead it is better if you work hard for you to achieve your goals in life. Just always do your best and think that it is your last chance to prove your worth. * Be yourself. Don’t fake yourself just to impress anyone. As what this line says, â€Å"We cannot please everyone†, so just be yourself. We are all unique in our own ways and this uniqueness is your asset. * It’s worth the wait. Not all things you want will be favorable to you. It’s not like a blink of an eye then you get it, definitely it’s not. We must learn that achieving your dreams corresponds to a big responsibility, right time and off course working on it. You are dreaming because you want it to happen because it will lead us to our greatest achievements. * Big things come from small things. It’s like a step by step process. Before we reach our goals we need to undergo a lot of hindrances and difficulties because it’s part of our lives. But we need to face. Just believe that one day, you will be able to reach the top and the bigger dreams of yours. * Stay focus. Despite of the obstacles that you encountered, stay focused. Look for inspiration that will serve as your motivation to pursue. * My family is my inspiration. All the things I’m doing is not just for myself but for my family. They give me strength and motivation to pursue my dreams. Our family is someone whom we can be with in times of happiness and sadness. We should treasure them. * Perseverance and patience is needed if you want to become something. Be patient because everything will happen at the right time. Just learn how to wait. Entrepreneurial values/behavior executed by the main character and its application to our lives: The attitude that Mr. Chris Gardner, main character, executed in the movie is the following: Being a risk-taker. Mr Gardner was able to risk his investments to that portable bone density scanner and stick to selling this despite of their financial condition. He needs to sell at least one because this means money to them. As of today, a lot of entrepreneurs are becoming risk takers. This is one the entrepreneurial traits that we must possess. Risks are everywhere, the greater the risk the higher the return depending on how are you going to handle it. Being an opportunity seeker. Always look for possibilities. Be an observant and look for opportunities. As to what happened in the movie, Mr. Gardner found it difficult to earn money that will support their needs. Being a salesman is not enough so he looks for another job which is being a stock broker. If he was able to achieve it, a lot of opportunity will come along the way. As entrepreneurs, we must look for the opportunities and use this to come up with a good idea. For example, recently the use of social media is emerging so you may use this as one of your marketing strategies. Be optimistic. Despite of everything that happened to Mr. Gardner, he still looks at the positive side. He once felt unappreciated by the people but he tried her best to overcome these trials and determined to pursue his dreams. As entrepreneurs, we must not easily give up. In some instances, your business will undergo downs but you should take this as a challenge for you to pursue. Don’t let anyone antagonize you because you know yourself better than anyone. You should know your strengths and weaknesses. So be a positive thinker and believe that you will find yourself reaching your goals. Invest in yourself. Mr. Gardner accepts the internship for six months despite of not receiving pay. It is an indication that he wanted to learn more because learning doesn’t stop. We must think of ways on how we are going to improve ourselves. This case is also applicable to those who wanted their business to be known and succeed. They are conducting research and development studies so that they can go with the new trends. Look for solutions. Don’t let your problem hanging and find for possible solutions because problems are never ending. Favorite lines in the movie: â€Å"Don’t ever let somebody tell you can’t do something†¦you got a dream, you gotta protect it† This is one of my favorite lines in the movie because it reminds me that it is free to dream so dream big and do your best to let it happen. I am always dreaming to become successful in life and how am I going to achieve this? Well, I’m studying hard because this is the only way that I can repay the sacrifices of my parents. As entrepreneurs, we must believe in ourselves. Just don’t let others make you down. Be creative, innovative, work hard, possess entrepreneurial traits then you can do something. Take risks and conquer you weaknesses. Use your strength and don’t stop learning then you are protecting your dreams. â€Å"I know how to find the answer†¦ I will find the answer† Don’t say that you don’t know the answer instead look for the possible answers. As entrepreneurs, we are always looking for opportunities and we are looking for problems that our market had been encountered. And from these we need to find solutions because this can be our key to success. Just know how we are going to establish a good process to come up with a good solution. â€Å"How do we know the pursuit in it? † We all have different definitions of happiness. It is how we are going to achieve the happiness we are aiming for us to be contented. As long as you know that you’ve tried your best and you are satisfied, then you’re happy. As entrepreneurs we must find our own happiness because this may help in achieving your short and long term objectives. Important resource that the character used: Mr. Gardner uses his skills in dealing with numbers. He tried to become good to people and be friends with them. He tried to give time to the internship because he knows that it is worth the wait. He learned a lot. And this learning helps them to achieve his goal to pursue his own happiness. Mr. Gardner finds inspiration through his son that also helped him to overcome his troubles in life. It is inspiring that the main character used all the possible resources to pursue his happiness. My own resources and how I will pursue my own happiness: In my case, the resources I have are my efforts and perseverance to do such things. I’m always determined to fulfil a task. I’m always willing to learn because this can help me to achieve my goals in life. I may not have a lot of money but I have a lot of friends. They are the one who guides and supports me in everything I go through. Also, I have my family who is always there to support me through thick and thin. They are my inspiration. I want to be equipped with skills so that it will be not that difficult if I need to do something. Happiness for me is a very broad word. I am happy as long as I am satisfied. In pursuing my happiness, I use my resources. I will always try to do my best to achieve my goal and make others happy as well.

Advantages And Disadvantages Of Nuclear Energy Environmental Sciences Essay

Advantages And Disadvantages Of Nuclear Energy Environmental Sciences Essay Nuclear energy is a thriving global industry. Nowadays, there are a total of 435 nuclear power plants in the world. This source energy is not yet used in Malaysia. Nuclear energy can generate electricity by Fission process at the power plant. Its also said that nuclear energy only used a little fuel of uranium only but it can produce high electricity output. In such way, it can benefit our country in term of produce electricity as the government must take precaution about the decreases of supply of non renewable energy that extensively used in Malaysia. Hydroelectric is a renewable energy in Malaysia that produce high power capacity. It produced electricity from the flow of lake or streams. It will give the kinetic energy as the water flows downward very fast. So the kinetic energy has been converted to mechanical by the turbine. From the turbine, it will produce electricity. Tenaga Nasional Berhad (TNB) operates three hydroelectric in peninsular Malaysia which its sum generating power capacity is 1911 megawatts (MW) and operates with a total of 21 dams. The largest hydroelectric power system in Malaysia is at Bakun on the Balui River in Sarawak. It can generate power capacity as high as 2400 MW which is double of power capacity supply in peninsular Malaysia. Coal is a fossil fuel created from plant trapped underground for millions of years without being in contact to air. Because of its nature of long term of produce, it is classified as a non-renewable energy source. Coal is mainly consists of carbon atoms that come from plant material from ancient swamp forests. There are many types of coal. Some contain dangerous material such as sulphur that pollutes the atmosphere further when they burn that will cause to acid rain. Anthracite, bituminous coal, lignite, and sub-bituminous coal are all different types of coal that are used nowadays. [1] In Malaysia, there are 5 generating coal power stations. Sultan Salahuddin Abdul Aziz Shah Power station is the largest coal power station which its produce 2420 MW. In some research, It said that coal will last supply for the power energy at least for the next century.So our government must take precaution above this matter by bring in other energy sources in Malaysia. Oil is our primary source nowadays. For the time being, the increase of oil price has become a big issue in Malaysia. This will affect the price of TNB tariff in the long term as many of the power station use oil to produce energy. This matter will become serious if the fuel price keeps increasing. Oil plants in Malaysia are widely used in Sabah as the total Oil plant around Malaysia is five. Most of the power plants in Sabah use diesel engines to running their system. Gelugor Power system is the only one oil plant in peninsular Malaysia. It can produce around 398MW of generating power. In Malaysia, Gas energy Plant is widely used. Like oil and coal, gas is found underground, it from the million years of heat and pressure that being applied to the underground that can caused them to change to crude oil and natural gas. There is about 21 gas energy plant in Malaysia that can produce generating power from 100MW to 1500MW. Tuanku Jaafar Power system is the highest generating power system in Malaysia as it can produce 1500 MW of power Gas is a non renewable energy so the supply of gas maybe limited nowadays. Its also said that gas contributes a large amount of carbon dioxide that can be harmful to greenhouse warming. Biomass provides heat and energy. We can use many sources of biomass such plants, landfill fumes, agriculture, forest residues and also from the waste of industries and cities. In such ways, it not also minimizes the cost but it also reduces pollution to the environment. Biomass produce energy by basically burning organic matter to released its chemical energy. Using biomass energy contributes CO2 when burned but the carbon dioxide being recaptured and used by other plants. We can create electricity from biomass by direct fired, co firing, gasification and anaerobic digestion. There are nine biomass power plants in Malaysia. Likes Oil power plants, Biomass energy is widely used in Sabah. Many of biomass power plants empty fruit bunch as their fuel. Although biomass a renewable energy, it can only produce small power capacity.[1] DISCUSSION NUCLEAR POWER IN MALAYSIA Malaysian government announced that Malaysia is considering having Nuclear power plant by 2021. As the coal power plant has the limit supply of coal, and the price fossil fuel keep increasing, this was the best way to generate power that meet our country energy demand. Green Technology and Water Minister Peter Chin Fah Kui said that our main renewable energy, which is hydroelectric also have a problem of limited land to building a dam for hydro power plant. So the drastic way to overcome this entire problem is to build a costly but efficient nuclear power plant. According to the minister, the safety of power plant would be the high priority on building this technology. [2] How Nuclear Energy Works Nuclear energy is produced naturally under a human control. A nuclear power plant uses steam to generate the power plant. Uranium is the main aspect to produce a steam. Nuclear reaction occurs when uranium atoms split into small particles that can produce large amount of heat during the chain reaction. It will release around 3 neutrons and can produce a large of energy during the fission. This chain reaction will continue until uranium is split. Figure 1 shows fission of Uranium 235. [3] Figure 1 show Fission of Uranium 235 Fission process will occur in the fuel assemblies in the reactor core. Control rods are used to absorb neutrons to control the fission process. In order to keep the heat flowing efficiently, each power plant will have their coolant device that prevent the core becoming too hot and carries heat away. The piping of steam will run through the turbine in order to create electricity. Fission process can produce radioactive, It is important to have a barrier that can protect the release of radioactivity. Nuclear power plant is said to be under human control because it constantly monitored and controlled from a control room by highly trained engineered. It also has a backup system designed if the normal operation is disrupted. Figure 2 shows schematic figure of nuclear power plant. [4] Figure 2 shows schematic of nuclear power plant ADVANTAGES Environmental effect Nuclear energy has the lowest effect on the environment, Its because that the nuclear plants do not produce harmful gases. The water from the power plant also contains no harmful pollutants. Main aspect of Environmental safety of nuclear energy is it does not burn anything to produce electricity compared to other power plant such coil, oil and gas that can produce CO2 as it can increased concentration of greenhouse that responsible for climate change. For example, A 1000MW coal plant produce 44000 tonnes of sulphur oxides and 22000 tonnes of nitrous oxide and also 500 000 tonnes of solid waste that can be harmful to the atmosphere environment compared to the nuclear energy that doesnt produce any noxious gases .Nuclear energy will reduce about 5-10% greenhouse gases reduction by the time of 10 years. Cost Nuclear energy is very cost effective compared to the renewable energy such wind, hydro or solar. It uses Uranium as fuel. Main aspect is it use it can produce huge amount of energy in such a small amount of uranium. Uranium is highly concentrated source which is very cheap and easy transportable. For example, One kilogram Uranium will yield 20 000 times as much energy compare to the same amount of coal.[5] Supply Research said that Coal sufficient for some 300 years, natural gas for 60 years and oil for 40 years. The development of Nuclear power would be a drastic change for this problem. It was known that Uranium would last long for around 50 years, but recycling the plutonium from spent fuel would increase the potential of uses this technology as long as 3000 years at todays level of use. As we know, the consumption of fuel (uranium) of uses this technology is very small but the electricity produce are very high which is the main advantage of this technology.[6] Safety Since the tragedy of Chernobyl and three miles island, the safety of nuclear power plant had been improved. All nuclear power plant needs to be at maximum safety avoid major accidents. Nowadays, the design of newest nuclear reactor has applied the concept of negative feedback loop. This new technology ensures that nuclear power become harder to squeeze. In such ways, nuclear chain reaction that can lead to a explosion almost impossible to happen. So this technology had overcome the safety problem that always been worried by people around the world. DISADVANTAGE Environmental effect Nuclear waste is the main disadvantage in nuclear power energy. After many years of research, the world still has no exact solution to safely dispose the nuclear waste. Nuclear waste nowadays is stored in a disposal site. The problem is Plutonium takes a hundred thousand of years to be no longer radioactive. So the storage site may be full before the plutonium become inactive. In instant, plutonium are very dangerous as it is highly toxic and also can be used to make bomb.[7] Cost Although the price of uranium is cheap, the cost to construct Nuclear power plant is very expensive compared to the other source of power plant. It uses highly expensive technologies. The total cost to use the nuclear technology include construction, safety, insurance and liability in case of accidents or being attack which is can cause to mass destruction and also the cost of nuclear waste Nuclear Proliferation As we know, nuclear technology used a lot of uranium that can be converted to weapons production. Nowadays, there are more than 40 countries used this technology have a big risk about nuclear proliferation. The hazard of nuclear power includes the risk of disaster like nuclear reactor disaster in Chernobyl which hotly debated in the internet. The other problem is also the risk of terrorism and sabotage which can cause mass destruction. RENEWABLE ENERGY IN MALAYSIA Hydropower and biomass are commonly used of renewable energy in Malaysia. After an increasing price of fuel, lack of supply of coal, environmental problem and limited land in building dam for a hydropower, its a sufficient way if Malaysia take a step to develop a new type of renewable energy such wind and solar. Renewable energy plays a big role in supplying electricity in Malaysia as it also reduces the issue of global warming. Since Malaysia is located in equatorial region which receiving average of 8 hours of sunshine, its better for Malaysia government to implement solar technology in Malaysia. Nowadays, solar technology in our country is only use in rural area. For instant, Malaysia actually has built their first solar power station in Tropical Village of Kampung Denai.[8] Many citizens nowadays also use solar photovoltaic application as their water heater in their home. This shows that solar technology is no longer a new technology in Malaysia. Its better if our government to t ake opportunity to build a mega solar power supply in our country to overcome the problem of environmental effect if using non renewable energy such coil and oil. COMPARISON BETWEEN NUCLEAR ENERGY AND RENEWABLE ENERGY Safety The main difference is renewable energy doesnt have the tendency to create a military weapon the way the nuclear energy does. For instant, a sabotage of nuclear power plant would release a large amount of radioactive which is very harmful to human. Theres no type of renewable energy that can be used as weapon of mass destruction. Supply Renewable energies have very limitless source. It stated that nuclear energy can long last about 3000 years more because of the uranium supply is larger enough and also because of the ability of recycling plutonium. Both of this source energy has the long term of supply which would be the main factor of using this source. Environment Renewable energy is absolutely environmental friendly. Nuclear energy also doesnt produce any noxious gas which can increase the concentration of greenhouse problem or global warming. But the problem of using nuclear energy is to deal with the nuclear waste. Nuclear waste radioactive remains for hundred thousand of years. Until now, any of the world government body doesnt have the solution to solve this problem. Cost Nuclear power is more expensive compare with renewable energy. Even though we know that nuclear power plant only use little fuel (uranium) means little cost in term of supply but other cost like construction, safety, and waste are yet highly expensive. Solar energy is very affordable and very appropriate for our country as Malaysia gets a good sunlight each year. This could be the main advantage of using this technology. CONCLUSION Energy sources that are sustainable, environmental friendly and cost effective would be the main factor of choosing source energy. Renewable energy can achieve the sustainable we need. Renewable energy supplies 19% of energy and nuclear energy only supply 16% of world electricity.[9] Renewable energy not only have limitless source, its also easily organize and absolutely no risk to human and global. Nuclear energy maybe has its own advantage but the dangerous of nuclear waste has overcome all the benefit of nuclear energy. Theres still a big problem about the radioactive effect that can be harmful to human. So the investment on building nuclear power plant energy would be not a good option.

Importance Of Consumer Attitude Toward Advertising In Smartphones Marketing Essay

Importance Of Consumer Attitude Toward Advertising In Smartphones Marketing Essay The exponential increase of smartphones in the last two years has created unique marketing opportunities for the advertising world. Lack of academic research in the realm of smartphones, and the fragmented and controversial results of studies in the field of conventional mobile advertising, insist on the need for further research in the field. The aim of this thesis is to investigate the consumer attitude toward smartphone advertising, in order to learn how consumers perceive smartphone advertisements. The study was conducted among the US consumers. A thorough review of academic literature on advertising in general, conventional mobile advertising and consumer perceptions to both set the foundation of this thesis. Using this foundation, a research framework of consumer attitudes in the context of smartphone advertising was, then, constructed. The results of the analyses indicate that all the attitudes of conventional mobile marketing affect smartphone advertising as well, and these attitudes differ with different kinds of advertisements. The attitudes are likely to be positive when the mobile advertiser has targeted actual needs of customers. This implies that mobile advertising should be based on service rather than selling. Moreover, the consumer attitudes toward internet advertising strongly correlate with that of smartphone advertising, which suggests the potential replicating of the online Ad-revenue model in the smartphone marketing. Emotional attachment appears to have no influence on the attitude toward smartphone advertising. Additionally, the results of the study show that incentives have a strong positive effect toward consumer behavior. Therefore, incentives must be used by marketers to gain user permission and acceptance for the advertisements. Keywords: smartphone advertising, mobile marketing, consumer behavior, attitudes, incentives, advertising, emotional attachment Introduction The recent rise in smartphones, coupled with advances in wireless information technologies, has placed users in a ubiquitous computing environment, with access to and possibility of exchange of information anywhere and anytime through these smartphones. The ability to see rich content on a smartphone and the larger extent of interactivity possible on it, coupled with GPS capabilities of smartphones, provides the marketers a potentially strong channel for advertising. However, for the advertising efforts to be rightly focused and, in turn, to succeed, knowledge of consumers perceptions towards these advertisements is essential. This research aims to study the consumer perception of advertising in smartphones, using the US consumers as the test case, drawing from academic theory on advertising in general, conventional mobile advertising and consumer perceptions to both. The reason US population is chosen is because smartphone penetration is still very low in other countries, and US has the second highest smartphone penetration in the world  [1]  , which provides a good base for research. This chapter is organized as follows: First, a background of the field of advertising that has recently focused a lot of interest on digital advertising on the internet and the mobile phones, followed by, a review of the recent popularity of smartphones and the growth of the smartphone industry. The importance of investigating the consumer attitude toward smartphone advertising is then emphasized, and the additional opportunity for advertising available on smartphones highlighted. Next, the research problem is defined and the structure of the research study is presented. 1.1. Background Traditional advertising media has undergone rapid change, as the technological developments have given rise to numerous new marketing media. Traditional media has diminished in the last few years due to inroads by online competitors. New media types, like the internet, then the mobile phone, and now recently the smartphone, have emerged, offering greater and greater possibilities of interaction with the consumers. However, in order to effectively benefit from using the mobile marketing channel, the unique characteristics of the mobile and the behavior of consumer interaction with this channel need to be understood. Another major development in the advertising industry has been the increase in empowerment of the consumers in advertisements. The wide-spread availability of the internet means that consumers can compare product offerings and prices before making a buying decision. Additionally, with increasing use of social media, they also share their experiences with others. The contemporary consumer is informed, connected and active (Prahalad 2004). Resultantly, consumers now expect the companies to do more than just delight them, which has resulted in companies advocating greater for their customers (Urban 2004). This means that companies are pushing harder with their marketing efforts, looking for channels that provide more interaction with the consumers: companies are re-inventing marketing services (Mitchell 2006). Communication options have increased in number. The internet has been used as a marketing channel for some time, but the use of mobile phone, and recently the smartphone, as marke ting mediums is still recent. 1.2. Rise of smartphones Mobile phones have increasingly become feature-rich and more sophisticated, since their explosion in popularity. The recent phones come with greater features to supplement, or even replace, other devices such as mp3/video players, digital cameras, and PDAs  [2]  . This technological advancement has given birth to the smartphone, a device that brings together the mobile phone and the PDA. Smartphones are more than mobile phones. They come packed with a diverse range of features and functionalities, which makes them a mobile information center and entertainment device for the user. They commonly include features such as a full-featured QWERTY keyboard, web browser, e-mail, multimedia capabilities, touch screen, built-in cameras, music players, Global Positioning System (GPS) navigation software and even the ability to read and edit Word, Excel and PDF format documents, making them an excellent all-in-one substitute for variety of other devices. Certain models have enough processor power to run complex software applications such as enterprise CRM software and car navigation softwares. Another feature rapidly becoming common is the instant messaging. As such, the definition of a smartphone, or what constitutes a smartphone, is constantly evolving. Mobile phones went from zero in the global population in 1982 to 3.3 billion in 2008, serving about half the worlds population (Alexandros Labrinidis, University of Pittsburgh computer science professor, Feb 2010). A growing majority of the population now expect to be nearly always connected and to be reachable almost instantly via e-mail. The smartphone is the instrument of that connectedness, both as a communications tool and as a status symbol (Lohr 2009). Smartphones have risen in popularity almost instantaneously, due mainly to the fact that they offer the ultimate in connectivity (Figure 1). They provide connectivity not just via phone communication, but are able to connect to the internet at almost any location via network internet services. This means that users never have to face the prospect of going without phone, email, or access to social networks. Smartphones represent a small, yet rapidly growing, segment of the mobile market. Smartphone sales at 17.5 million units in 2004 accounted for 3% of the worldwide sales of 684 million handsets (Kang 2010). This represents a significant jump from the 8.2 million units sold in 2003. The demand for smartphones is growing rapidly in the recent years. In Q3 2010, the number of smartphone units sold globally increased to 77 million, an increase of 78% y-o-y (n.d. 2010). The smartphone sales are forecasted to reach 350 million units in 2012 (Kang 2010), about 40% of total handset sales. By 2012, smartphones will, resultantly, outship the global notebook and global PC market (Meeker 2010). Figure 1. Global Smartphone Sales Source: McKinsey: Exploring Mobiles Digital Future: Smartphone and Access, 2012 This increase in smartphone use, coupled with advances in wireless information technologies, has placed users in a ubiquitous computing environment, with access to and possibility of exchange of information anywhere and anytime through these smartphones. The ability to see rich content on a smartphone and the larger extent of interactivity possible on it, coupled with location tracking due to phones GPS capabilities, provides the marketers an opportunity for greater interaction with the consumers, enabling them to provide better content and making the consumers more probable to view the advertisements. Smartphones offer marketers unique opportunities to influence consumers at the very moment they are considering their purchase decisions and comparing the product prices. Companies and marketers are, therefore, working harder than ever on ways to deliver product marketing and services over smartphones. The smartphones, thus, increasingly serve as both the engine and the vehicle for sha ring product information. Media and advertising executives expect more than a quarter of media time and spending to move away from traditional channels, while mobile and social media advertising are seen gaining steam (Goncalves 2009). The smartphones are becoming less and less about wireless online and highly as personal and customized medium. While the general media environment is typically full of noise and distraction, consumers report being surprisingly focused when using the mobile internet (Hutton and Rodnick 2009). This result provides an opportunity for advertisers, who are constantly competing with external distractions, to engage users in a meaningful way. 1.3. Importance of consumer attitude toward advertising in smartphones The emergence of smartphone advertising opens up a new area of research. For instance, given the increased possibility of presentation and interactivity, is this marketing medium more effective than the conventional mobile advertising media? How do consumers perceive smartphone advertisements? What factors need tobe kept in mind when designing smartphone advertisements? A better understanding of these issues is essential to the effective use of smartphone advertising. Researchers agree that investigating the behaviour of the mobile consumer is critical towards offering effective customer services and accelerating the diffusion of mobile marketing (Mort and Drennan 2002; Nohria and Leestma 2001; Carlsson and Walden 2002). For example, Carlsson and Walden (2002) suggest that the key question for mobile commerce is to find some way to assess the value of mobile applications to prospective users. This provides the motivation for this study in investigating the consumer attitude toward ad vertising in smartphones. 1.4. Research objectives Since the mobile phone is still a relatively new channel for advertising, academic research in this field has been, to a large extent, inconsistent and fragmented (Roach 2009). Leppà ¤niemi (Leppà ¤niemi, Sinisalo and Karjaluoto 2006) has divided the current mobile marketing research into three categories: à ¢Ã¢â€š ¬Ã‚ ¢ Consumer: acceptance, perception, attitude, responsiveness and effectiveness of mobile marketing à ¢Ã¢â€š ¬Ã‚ ¢ Business and Management: value chain, performance measurement, business models, branding and operations à ¢Ã¢â€š ¬Ã‚ ¢ General research: antecedents and consequences, legal and political factors, adoption and diffusion of mobile marketing Leppà ¤niemi notes that majority of the research has mainly dealt with the various facets of consumer behavior, with several of them dealing with consumer attitudes toward mobile marketing (e.g. Tsang et al. 2004; James 2004; Jun 2007). However, the results of these studies have been contradictory (discussed in detail in Sec 2.1.4 and Sec 2.2.8), and have been limited to SMS advertisements on conventional mobile phones. The trends in the smartphone unit sales suggest that in the next five years, about three quarters of all phones will be smartphones. With the unique marketing opportunities available in smartphones, other than just the SMS, and the background suggesting further academic research in the domain of consumer attitude towards mobile advertising, the broader purpose of this study is to deepen the understanding of the domain, looking into the specific segment of smartphones only. This study will serve as a first attempt yet to examine the consumer attitudes towards advertisements in smartphones, and is conducted by implementing an empirical research. The subject will be approached through the following primary research question: What are the underlying factors which characterize the attitudes of consumers toward mobile advertising in the domain of smartphones? The following specific questions will be used to serve as basis for addressing the primary research question: How do demographic variables influence attitude towards advertisements in smartphones? Do the factors influencing attitude toward advertising on traditional mobile phones also influence attitude toward advertising on smartphones? Does attitude toward advertising in general and attitude toward internet advertising influence the attitude toward smartphone advertising? Does the type of advertisement have an impact on the factors that influence the attitudes toward smartphone advertising? Does emotional attachment to phone impact the attitude toward advertisements? Would incentives influence consumer intention to receive advertisements? From the managerial perspective, the research will provide insight into marketing viability in smartphones. More specifically, the results of the research will enable to judge the possibilities of incorporating the different facets of the Ad-revenue model in the smartphones, and also shed light on the realities of the bet that companies like Google have put on the success of the model in the Android based smartphones. Additionally, the knowledge regarding the factors contributing to successful smartphone advertisement would help managers to fully exploit the potential of the smartphone marketing medium. 1.5. Structure of the Thesis The research will start with a literature review of the most significant research streams relevant to the research problem. Chapter 2.1 will discuss the nature of attitudes, bringing together knowledge from both social and advertising psychology. Chapter 2.2 will present the consumer viewpoint of the concept of mobile marketing. Chapter 3 will discuss the hypotheses of this thesis, and present a research framework based on it. Chapter 4 will describe the methodology used for data collection and survey construction, as well as assess the data validity and reliability, also addressing the potential biases that might arise. Chapter 5 will present the results of the various analyses, followed by conclusions in Chapter 6. Literature Review This chapter will focus on the theoretical foundation of the study. It is divided into two parts: the first part focusing on attitude toward advertising in general and the second part, specifically, on mobile advertising. The first part of the chapter will begin with an attempt to define attitudes. Next, an overview of internet based advertising will be presented. This will be followed by consumer attitude toward advertising. The second part of the literature review will then discuss the prior research specifically on mobile advertising. It will begin with the definition of the term, followed by discussion of the motivation of consumers behind the use of mobile and the emotional attachment to the device. Next the characteristics of the mobile will be presented, which validate it as a marketing channel, and interactive advertising in mobile phones will be discussed. Furthermore, permission and control in the mobile marketing context will be reviewed, and the need to provide incentives will be discussed. Additionally, academic literature regarding consumer acceptance and consumer attitudes towards the mobile advertising will be highlighted. 2.1. Academic insight on attitudes in advertising domain With different streams of advertising emerging nowadays, it is becoming increasingly difficult to stand out with a particular advertisement. The costs of marketing are getting increasingly higher, making marketers more and more concerned about the attitudes of consumers and the factors contributing to effective advertising  [3]  . In order to be able to design effective advertisements, it is, therefore, imperative to first understand advertising itself. This chapter will, therefore, begin with the literature view of attitudes. Since mobile marketing has evolved, with the rise of smartphones, to provide advertisements similar to internet based advertisements, the chapter will also provide an overview of internet based advertising. This will be followed with literature view on attitudes towards advertising in general. 2.1.1. Defining attitudes Although research on attitudes has been abundant, there is no consensus on the general definition of the concept among researchers. Eagly and Chaiken (1993) defined attitude as a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor. Kotler (2000) stated that an attitude is a persons enduring favorable or unfavorable evaluations, emotional feelings and action tendencies toward some object or idea. Attitudes are typically derived from judgments, which everyone makes. Aakerman, et al. (2001) describe attitudes as mental states used by individuals to structure the way they perceive their environment and guide the way they respond to it. In general, attitude is a predisposition or a tendency to respond positively or negatively towards a certain idea,  object,  person, or situation. [à ¢Ã¢â€š ¬Ã‚ ¦] The four major components of attitude are (1) Affective: emotions or feelings, (2) Cognitive: belief or opinions held consciously, (3) Conative: inclination for action, (4) Evaluative: positive or negative response to stimuli. (BusinessDictionary  [4]  ). Triandis (1971) also defines attitudes as consisting of the three correlated components: affect, cognition and conation. 2.1.2. Internet based advertising The rise of internet has led to the evolution of commerce into the electronic age (Maamar 2003). As surfing the World Wide Web (WWW) has become ever more popular, the internet has clearly become an important information source and an integral part of daily life (Ko et al. 2005). As such, the internet represents a huge opportunity for advertisers in terms of the potential for efficient and effective communication with customers (Faber et al. 2004). Recently, internet advertising or web advertising has become one of the first choice advertising media for anyone wanting to promote their products and services to a global audience. The basic kinds of internet advertising include e-mail advertisements, banner advertisements, pop-ups, social media and endorsements from other websites. Pop-up advertising implies that an advertisement window pops up when the user visits a webpage, forcing him to see the ad before being closed. E-mail advertisement implies sending advertisement e-mails to the users. Banner advertisement is where an advertisement is placed in a section of a webpage. And social media marketing is done by putting advertisements on the homepage of users social media profile pages, e.g. in Facebook. Internet advertising has been perceived by many consumers to be intrusive and disturbing (Li et al. 2002). Banner advertisements on the Internet were found to produce dull results, with the click-through rate as low as 0.3% (Green and Elgin 2002). 2.1.3. Attitude toward advertising in general Attitude toward an advertisement is defined as a learned predisposition to respond in a consistently favorable or unfavorable manner towards an advertisement in general (MacKenzie and Lutz 1998). The general attitude toward advertising manifests itself not only through political and regulatory activities but also through the exposure of individuals to advertising, the attention they pay to it, their evaluations to specific advertisements, and their responses to those advertisements (Zhou and Zhang 2002). Brackett and Carr (2001), and James and Kover (1992), showed that the overall attitude towards advertisement had significant effect on the involvement with specific advertisements. Involvement refers to the relationship of the consumers to the advertisements encountered. (Greenwald and Leavitt 1984). James and Kover 1992, through their research, suggest that liking a particular advertisement is not enough. Instead, industry should invest efforts to help people like advertising in general. This could make all advertising more effective. The results of James and Kovers (1992) study also suggest that attitude toward advertising has no significant interaction with demographics of age, education and gender. This signifies that advertising should not be segmented on these three demographics; other variables are probably more efficient, especially the degree of involvement with the advertising. James and Kovers (1992) results indicate that attitude toward advertising in general is channel dependent, i.e. the effect of an advertisement presented to an audience depends on the chosen channel of advertising, so it should be studied channel dependently. The reason for this could be the varying extent to which the viewer can exercise control on the advertisements. So, unlike television advertising in which a commercial runs for a given time, control of time looking at print lies with the reader (James and Kover, 1992). This can be attributed to the result that consumers show more negative attitude toward television advertising compared to print. Calfee and Ringold (1994) analyzed sixty two years of survey data to find the majority view on the perceptions of advertising. The results indicated that on average 70% of consumers think that advertising is often untruthful and that it seeks to persuade people to buy things that they do not necessarily want. However, consumers still tend to find advertising as informative. Shavitt et al. (1998) report that three quarters of the respondents in their study had either positive or neutral perceptions of advertising. Coulter (2001) found similar duality in consumer opinions, with results showing that consumers can, simultaneously, hold positive as well as negative opinions about various aspects of advertising. In his study, Coulter, however, found that information and entertainment are advertisings greatest assets. The discussion above shows that consumer attitudes are, to a large extent, mixed. So, while consumers consider information and enjoyment as important antecedents of advertising, they also consider advertising as not trustworthy. 2.2. Mobile advertising As an extension of the internet environment, the high penetration of mobile phones in recent years has created a good opportunity for mobile advertising (Bauer et al. 2005; Leppà ¤niemi et al. 2006). However, the channel has not been fully embraced by the marketers, despite its cost effectiveness. This chapter will focus on mobile marketing from the consumer viewpoint, in order to study the areas that influence effective mobile advertising. The chapter will begin by defining mobile advertising, followed by discussion of the motivation of consumers behind the use of mobile and the emotional attachment to the device. Next the characteristics of the mobile will be presented, which validate it as a marketing channel, and interactive advertising in mobile phones will be discussed. Furthermore, permission and control in the mobile marketing context will be reviewed to assert the need to provide incentives in mobile marketing. Additionally, academic literature regarding consumer attitude a nd response toward the mobile advertising will be highlighted. 2.2.1. Definition At a very basic level, mobile advertisement is defined as any form of advertisement that is delivered through a mobile as the medium (Mary Mathew 2010). Mobile advertising is one of the most common forms of mobile marketing. Different from traditional advertising, which is non-personal and applicable only via mass media, mobile advertising is more individual and interactive, while informing and persuading the customer (Chowdhury, et al. 2006). Mobile advertising can, thus, be defined as the usage of interactive wireless media (such as mobile phones and pagers, [à ¢Ã¢â€š ¬Ã‚ ¦] GPS-based locators and maps) to transmit advertising messages to consumers in the form of time and location sensitive, personalized information with the overall goal to promote goods and services (Haghirian and Madlberger 2005). The high penetration rate of mobile devices among consumers has provided an opportunity for companies to utilize this means to convey advertising messages to consumers. Recently, there has been an increase in mobile marketing campaigns. Since each mobile device is used by an individual, it provides a suitable platform for delivering individual-based target marketing (Barnes and Scornavacca 2004). Therefore, mobile marketing could be the leading application of mobile commerce (Yuan and Zhang 2003). Among mobile marketing applications, the most popular format is SMS (Okazaki 2005). However, due to rise in smartphones, internet has been reinvented on the mobile devices, which as led to new forms of interactive advertising being discovered, as the internet advertising models get migrated from PCs to mobile devices. This has given rise to a broader range to mobile advertising in the form of in-search advertising to in-application placements (Laszlo 2009). However, to date these methods have not been significant (Idean 2009). 2.2.2. Consumer perception of a mobile The way consumers use their mobile phones influences how mobile advertising is perceived (Salo and Tà ¤htinen 2005). Additionally, results of Jun and Lees (2007) research indicate that consumer perception of mobile influences consumer attitudes toward mobile advertising. Understanding the motivations behind consumers use of mobile phones is, therefore, an important factor for determining the success of mobile advertising. The results of the uses and gratifications model of Leung and Wei (2000) showed that the consumers use mobile for seven distinct purposes: To look fashionable To provide affection, sociability and caring for others To relax and pass time To provide mobility and avoid queuing To provide immediate access regardless of time and location To carry out business transactions To provide security and safety in case of emergency The research stressed that as wireless technology becomes ubiquitous, there will be more freedom for consumers, in the form of mobility and immediate access anywhere, which will greatly facilitate the life of the consumers today. 2.2.3. Emotional attachment of consumers to mobile devices With the emergence of smartphones, mobile phones have now evolved into functionally sophisticated, ubiquitous and socially embedded devices. As a result, consumers now consider them indispensable and, as such, are becomingly increasingly emotionally attached (Wehmeyer 2007). Mobile phones have become mediators of expression, experience and communication of feelings and emotions. Users feel increasingly attached to their phones. This may partially be due to inherent emotional character of human communication, and may also be because mobile phones stay closer to the body. For many consumers, mobiles are an extension of themselves to the extent that removal of the device is likened to the loss of a limb (Hulme 2003). Emotional attachment is enacted in the personalization of the mobile devices. Mobile phones are not only an extension of the users own presence, but they also allow the virtual presence of those connected to the user by phone or wireless communication. As the social networking websites, like Facebook, have become increasingly popular and are now available as applications on the smartphones, the phones have become an important element in the building and maintaining of groups and communities. Users are able to act spontaneously and emotionally, whether it is spur-of-the-moment meetings, emotive text messaging or status updating on Facebook, and these attributes, in tandem with the always on facility, are crucial to the creation of emotional attachment (Kolsaker and Drakatos 2009). As such, Kolsaker and Drakatos identify four components of emotional attachment to mobile devices: the ability to strongly personalize the device, the ability to keep in touch with family and friends when on the move, the ability to manage ones private and emotional life, and the idea of feeling part of the modern world. For this study, only the first two components are used for measuring the emotional attachment, as they are considered to be most influencing, as they are cited in most research studies on emotional attachment to mobile devices. 2.2.4. Mobile phone as a marketing channel Mobile phone marketing is where internet advertising was in 1996, and now its about to really take off [à ¢Ã¢â€š ¬Ã‚ ¦] There are already more mobile phones in use worldwide than televisions and computers put together (Nylund 2009). The mobile phone offers possibilities for a very unique consumer experience, when compared to the traditional advertising channels. Sultan and Rohm (2005) divide marketing approaches along two dimensions: 1) the degree of interactivity possible on the advertising channel and 2) the degree of location based advertising possible on the channel. According to Sultan and Rohm (2005), the mobile channel provides high interactivity as high possibility of location based advertising (figure 2.). Figure 2. A Comparison of Marketing Communication approaches (Sultan and Rohm 2005) Internet and telecommunication services are constantly evolving in order to fulfill customer satisfaction. Enriching these services with innovative approaches such as context-aware, interactive, adaptable and mobile mechanisms enables users to experience a variety of personalized services seamlessly across different platforms and technologies. Rafaelis research showed that interactivity with advertisements often leads to positive attitudes toward the advertisement (Gao, et al. 2010). Moreover, Macias (2003) results indicate that interactivity leads to better understanding of the advertisement message by the user. This suggests that advertising should become more interactive. The mobile phone offers a bi-directional and individual connection to the consumer, which makes it a highly interactive marketing channel (Park, et al. 2008). 2.2.5. Mobile interactive advertising Mobile interactive advertising is defined as advertising or marketing messages delivered to portable devices, either via a synchronized download or wirelessly over the air (Laszlo 2

Sampling Methods Essays -- Statistics

Sampling is the framework on which any form of research is carried out. A suitable sample that meets the inclusion and exclusion criteria of a research design must be chosen from a given population to carry out studies. In this essay comparison is made between stratified random sampling and convenience sampling. The population on which the researcher is interested in carrying out his or her research may be too large, therefore a suitable sample which can represent the population in correct proportion must be chosen. Restraints such as limitation of time, resources and many other factors necessitate the selection of a sample for research purpose so that better quality data is obtained from it and that the researcher can make statement about the population he or she is interested in (French,S et al.,2001,).The method of sampling should be cost effective, less time consuming and be simple in design to attract participants but care should be taken that accurate and valid data can be col lected. The sample on which the study is actually done is derived from the population which is accessible to the researcher; the study sample may include all of the accessible population or a fraction of it and this accessible population is a part of the target population. The target population is the collection of cases to which generalization can be made and on which the researcher is ultimately interested in (Sim,J and Wright,C. 2000). Hence the entire process of collection of samples for the indented study can be termed as sampling. Sampling is broadly divided into probability sampling; in which the selection of samples are done at random and non- probability sampling; where selection of samples is entirely dependent on the researcher’s choice and ... ...ana, M., (1997). Research for the health professional: A practical guide. 2nd ed. Philadelphia: F.A. Davis. Bowling, A., (2001). Research methods in health: Investigating health and health services. 2nd ed. Berkshire: Open University press. Buddhakulsomsiri, J. Parthanadee, P.,(2008).Stratified random sampling for estimating billing accuracy in health care system. Health care management science, vol.11 (1), pp.41-54. Available through:medline(accessed 25 0ct 2010). French, S. Reynolds, F. Swain, J., (2001). Practical research: A guide for therapist. 2nd ed. Oxford: Butterworth Heinemann. Portney, L, G. Watkins, M, P.,( 2009). Foundation of clinical research: Application to practice. 3rd ed. Upper saddle River, N.J: Pearson prentice hall. Sim, j. Wright, C.,( 2000). Research in health care: Concepts, Design and Methods. Cheltenham: Stanley thrones (publisher) Ltd.

Juvenile Crimes Essays -- Crime essays research papers

A juvenile is defined as not yet adult; young, childish, immature. In the United States, definitions and age limits of juveniles vary. The 16-20 year old age group has one of the highest incidences of serious crime (ojjdp.org). In 1994, juveniles accounted for 19% of all violent crime arrests in The United States. Although juvenile arrests for violent crimes declined 3% from 1994-1995 (the first decrease in almost ten years), the number of juvenile violent crime arrests in 1995 was 67% above the 1986 level. Among juvenile offenders, males make up 85% of the total arrests for violent crime index offenses (Colorado.edu). Females make up 34%. Boys ages 12-17 are one and a half more likely to be victims of violent crimes than girls. Minorities play a key role in juvenile crimes. African American juveniles were six times more likely than Caucasian juveniles to be victims of homicide in 2002. Between 1996 and 2000, the number of female juvenile arrested for violent crimes such as murder, robbery and aggravated assault increased 25% with no increasing arrests of male juveniles for the same offense. Female juvenile arrests for property crimes such as burglary, motor vehicle theft and arson have increased 21% while male arrests decreased 4% (Hoffman, 2001). Female involvement in crimes has evolved into a significant trend. However, young females are far less likely than males to violate the law. Some of the contributions to the increase in female delinquency are that female delinquent behavior is related to weak bonds with parents and school. Most female violent behavior is learned behavior and so unfortunately violence is the only or the most effective way to achieve status, respect and other social and personal needs. The initial causes of violence are found in the early learning experiences in the family which includes weak family bonding and ineffective monitoring and su pervision. Involvement with delinquent friends is the strongest and most immediate cause of serious violent behavior for females. It is within this group that violence is encouraged. The problems encountered by an adolescent female at school causes stress and conflict. If supervision and monitoring are not available to help the female, the likelihood of violence will occur (Barbour, 1999). When a juvenile commits a crime, the court where the juvenile will be in becomes a factor. Some juveniles... ...re a teenager should know right from wrong. Ethics is something that starts at home when growing up. Some may argue what if a person doesn’t have a stable upbringing? There are other alternatives such as school clubs, community organizations, church and other positive things. Many may argue that 28 years is â€Å"too long† for a 14 year old to serve. So then, what is â€Å"too short?† If Brazill was maybe 24 or 40 then maybe this wouldn’t be an issue. Some would feel that he has lived most of his life and so spending the rest of his life in prison would be okay. To send a 14 year old to prison until the age of 42 is unjust to some. They feel he would miss growing up, high school, interacting with others his age, etc. I think maybe he should’ve been interacting with others his age before deciding to even take a gun to school. He is old enough to know that a gun is trouble. He had to know that what he did called for punishment. I agree with POA th at if he does go to juvenile court and serve maybe 7 years for killing a teacher than that is suppose to be okay? If Brazill was old enough to shoot and kill someone than he is old enough to be punished in an adult prison just like any other minor.

The Study Of Akali Metal Contamination In Road Side Soil :: essays research papers

The Study of Akali Metal Contamination in Road Side Soil Abstract Six soil samples were taken from a roadside that was expected to exhibit characteristic of road salt contamination. This contamination is characterized by the presence of magnesium, calcium and sodium. The relationship between akali metal concentration and distance from the pavement was examined and determined to be nonexistent. Additionally, atomic absorbtion and atomic emission spectroscopy were compared and and atomic absorbtion was found to be 1.89 times as sensitive as atomic emission. Introduction A common technique in snow and ice removal on roadways is the application of magnesium, calcium, and sodium chloride salts to the surface of the road. When the ice melts it dissolves these salts and causes them to migrate into soil that is adjacent to the pavement. Over time, the accumulation akali metal salts can change the chemical profile of the soil which can lead to detrimental biological effects. Flame atomic spectroscopy provides a technique that can quantify metal concentrations in the extracts of the soil samples and consequently examine the relationship between distance from the point of road salt application and akali metal concentrations. Experimental Soil preparation: Six surface soil samples were collected at the intersection of Cold Spring Lane and the exit ramp of Interstate 83, in northwest Baltimore city. These samples were collected at distances from the roadway of 0m, 2m, 4m, 6m, 10m, and 20m. These samples were dried in a convection oven at 110Â °C for over 24 hours then crushed. Aliquots of approximately one gram were weighed and then extracted with 10.0 mL of 1M ammonium acetate. The extract was filtered with an inline filter disc with a pore size of 5mm and then diluted to 100.0 mL. Instrumental: The extracts were analyzed for Ca, Na, and Mg using a Varian model AA-3 flame atomization spectrophotometer with a diffraction grating monochromator. Data was collected with a Houston Instrument chart recorder. An acetylene/air reducing flame was used for all determinations (10 psi acetylene/7 psi air). Two replicates of each sample were made and averaged for both AA and AE. The analysis was seperated into two methods; atomic absorbtion (AA) and atomic emission (AE). The emission intensities and absorbances were determined from the measured peak height obtained from the chart recordings. Atomic Emission: Na and Ca concentrations in the soil were determined using AE. The spectrophotometer was calibrated using the standard series method for both elements. Regression analysis was performed on the calibration data to provide a functional relationship between emision intensity and concentration. Results and Conclusions: Sodium: The atomic line used in the analysis for sodium was at 589.0 nm. The relationship between emision intensity and concentration was found to be

Com/156 Week: 5: Outline and Thesis Statement Guide

Appendix H: Outline and Thesis Statement Guide name COM/156 date instructor Associate Level Material Appendix H Outline and Thesis Statement Guide A smoker may breathe better, have a less chance of getting cancer, and live longer if a choice is made to quit early in life. The benefits on their health when they quit smoking at an early age are immediate and substantial. A smoker may breathe better, have a less chance of getting cancer, and live longer if a choice is made to quit early in life. There are more reasons to stop smoking than there are to continue.Smoking cessation is the most important step that smokers can take to enhance the length and quality of their lives. I. There are many causes which make people smoke and  the effect of smoking  to their health. Even though smoker claim to get a calming affect when smoking, the negative outweigh the positive. Scientists and experts have made their point about there are some very severe reasons of smoking but its critical conseq uences should also be taken into consideration. However, it can divide to two main causes which are physical and psychological. A.The main causes for smoking are physical and psychological. 1. The physical cause of smoking concerns the human body's need for nicotine. 2. Smoking is psychological and seems to be due to low self-esteem. B. Not only does smoking cause diseases and is a slow way to die because of the effect smoking has on the human body. They know smoking has effects on the human body such like to the eyes, mouth and throat; lung, heart, stomach; pancreas and it also can cause cancers to those targeted areas. 1. The effect of smoking on the eyes, mouth and throat 2.The effect of smoking on the lung and heart 3. The effect of smoking on the stomach and pancreas II. When they stop smoking, their body experiences some positive side effects that may lengthen their lifespan. These positive aspects come in a lengthy time frame but with the ability to refrain from smoking, they will soon feel healthier all throughout their body. A. 20 minutes after they decide to quit smoking their body already starts healing. 1. Blood pressure returns to normal. 2. Pulse becomes stable and normal again. B.The effects of smoking cessation after 8 hours. 1. Oxygen levels turn to normal. 2. Nicotine and carbon monoxide levels in the blood are reduce by half. C. The effects of smoking cessation after 12-24 hours. 1. Carbon monoxide levels in blood drop to normal. 2. Carbon monoxide will be eliminated from the body. 3. Lungs start to clear out mucous and other smoking debris. D. The effects of smoking cessation after 48-72 hours. 1. There is no nicotine left in the body. 2. Ability to taste and smell is improved. 3. Breathing becomes easier. 4.Bronchial tubes begin to relax and energy levels increase. E. The effects of smoking cessation after 2-12 weeks. 1. Circulation improves. 2. Lung function increases. F. The effects of smoking cessation after 3-0 months. 1. Lung function s are increased by up to 10% which reduces coughs, wheezing and breathing problems. 2. Exercise becomes easier without losing your breath. G. The effects of smoking cessation after 12 months. 1. Excess risk of heart disease is about half and declines gradually hereafter. 2. A healthier heart starts to emerge on medical records. III.After the first year, their body continues to heal up until 15 years after they have quit the habit of smoking. The risk for certain disease becomes less and the way that they feel improves even more. A. The risk of heart attacks and strokes become less. 1. Risk of heart attack falls to about half that of a smoker. 2. Risk of stroke returns to the level of people who have never smoked (5-15 years). I. The effects of smoking cessation after 10-15 years. 1. Risk of lung cancer falls to about half that of a smoker. 2. Risk of lung cancer is less than that observed in nonsmokers. . Risk of coronary heart disease is no different than that of someone who has ne ver smoked. 4. If you have quit smoking before age 50 you have halved the risk of dying in the next 15 years compared with continuing smokers. In conclusion the sooner they quit smoking the sooner their body can start to heal. The healing process takes 15 years to completely reach its full potential. With this being said, the sooner a person quits smoking, the more chance they have to breathe better, have a less chance of getting cancer, and live longer.It is said that if they quit smoking by the age of 50, they are giving themselves longer than 15 more years to die. Younger people heal faster than older people, this is a known fact. The younger a person is when they decide to quit smoking, the longer they will live according to their physical health. References Stop smoking programs. (2012). Retrieved from http://www. stop-smoking-programs. org/quit-smoking-benefits. html University Of Phoenix. (2012). Appendix H: Outline and Thesis Statement Guide. Retrieved from University Of Pho enix, COM156 Version 5 website.

Marketing Plan- Pepsi in Pakistan

Contents acknowledgement3 executive summary4 challenge5 new product category5 product line extension5 incremental improvement5 introduction to the company5 sigtuation analysis7 company analysis7 mission statement7 vision statement7 market share8 customer analysis8 customers:8 consumer decision process:9 competitors10 collaborators11 climate:12 economic effect analysis12 political effect analysis13 technological factors:14 social and cultural analysis14 swot analysis of pepsi15 strengths15 weaknesses15 opportunities16 threats16 market segmentation16 behavioral base16 congnitive base17 selected market strategy17 product17 branding:17 logo18 pepsi slogan18 product line19 packaging19 price20 prices of different bottles21 discounts21 placement/distribution channel22 indirect distribution22 direct distribution22 promotions22 conclusion23 suggestions23 bibliography24 references24 evidences24 visiting cards24 acknowledgement ? We owe our gratitude to Allah Almighty whose shower of blessings and kindness has been on us throughout the working on these pages. It is His help that we finally able to compile this document. Related article: co.uk/gardenia-marketing-plan/">Gardenia Target MarketWe are indebted to our respected teacher Miss Fiaza Rehman who’s indispensable and intricate comments on various aspects conjoined with motivation made us come forth holding such as project. EXECUTIVE SUMMARY ? Purpose of this project is to study the strategies which Pepsi is doing in Pakistani market for its product Pepsi cola. Pepsi International is a world renowned brand. It is a very well organized multinational company, which operates almost all over the world. In Pakistan It also has proved itself to be the No. 1 soft drink.Now days Pepsi is recognized as Pakistanis National drink Pepsi's greatest rival is Coca Cola. Coca Cola has an international recognized brand. Coke’s basic strength is its brand name. But Pepsi with its aggressive marketing planning and quick diversification in creating and promoting new ideas and product packaging, is successfully maintaining is No. 1 position in Pakistan. Pepsi is operating in Pakistan, through its 12 bottlers all over Pakistan. These bottlers are Pepsi's strength. Pepsi has given franchise to these bottlers.Bottlers, produce, distribute and help in promoting the brand. Pepsi also launched its fast food chain KFC i. e. â€Å"Kentucky Fried Chicken. † We also did analysis of the soft drink industry in Pakistan and worldwide. The soft drinks set to become world's leading beverage sector. Global consumption of soft drinks is rising by 5% a year. CHALLENGE Pepsi is doing new product development on frequent interval of times. The purpose of which is to refresh the brand. By new products and innovative ideas consumers can easily be attracted.In following ways Pepsi is doing new product development. New product category Pepsi which is mainly a company of soft drinks after establishing a brand in Pakistan Pepsi came into several new product category. Lays, kurkuray and aqua fina, fast food restaurants are the examples of new product category. Product line extension Mountain dew is the most recent addition in the product line of soft drinks which is very popular especially among the youngsters. However Pepsi launch its several variants with a minor difference on frequent interval of time.There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, Pepsi Ice Cucumber and Pepsi White in Japan. * Line Filling Pepsi claims that they are doing mass marketing but there was an unfilled gap in the consumers. The diabetic patient can’t use the regular Pepsi because f the sugar. So Pepsi had introduced diet Pepsi to fill the gap in their drinks as of then onwards even diabetic people became their consumers. Incremental Improvement Pepsi jumb o is an example of incremental improvement made by Pepsi. It was 2. 25 liter bottle introduced few years ago in Pakistan. The purpose of this packing is to offer the Pepsi to a family for one or two time meals. Price of this pack is also kept low so that is can be affordable easily by the consumers. INTRODUCTION TO THE COMPANY Pepsi International is a world renowned brand.It is a very well organized multinational company, which operates almost all over the world. They produce, one of best carbonated drinks in the world. Pepsi is a symbol of hygiene, quality and service, all over the world. Pepsi is producing Cola for more than 100 years and it has dominated the world market for a long time. Its head office is in New York. HISTORY OF PEPSI COLA It was first introduced as â€Å"Brad's Drink† in New Bern, North Carolina in 1898 by Caleb Bradham, who made it at his pharmacy where the drink was sold.It was later named Pepsi Cola, possibly due to the digestive enzyme pepsin and kol a nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as â€Å"A bully drink†¦ efreshing, invigorating, a fine bracer before a race†. The advertising theme â€Å"Delicious and Healthful† was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In the year 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy – in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a r esult of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eight years later, the company went bankrupt again.Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. During the Great Depression, Pepsi gained popularity following the introduction in 1936 of a 12-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed to five cents, sales increased substantially.With a radio advertising campaign featuring the jingle â€Å"Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you,† arranged in such a way that the jingle never ends. Pepsi encouraged price-watching consum ers to switch, obliquely referring to the Coca-Cola standard of six ounces per bottle for the price of five cents (a nickel), instead of the 12 ounces Pepsi sold at the same price. Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. In 1937 500,000,000 bottles of Pepsi were consumed.From 1936 to 1938, Pepsi-Cola's profits doubled. Pepsi's success under Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, Guth v. Loft, then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth. PEPSI COLA PAKISTAN The market in Pakistan is surely dominated by Pepsi. It has proven itself to be the No. 1 soft drink in Pakistan. Now days Pepsi is recognized as Pakistanis National drink.In 1971, first plant of Pepsi was constru cted in Multan, and from there after Pepsi is going higher and higher. Pepsi is the choice soft drink of every one. It is consumed by all age groups because of its distinctive taste. Compared with other Cola in the market, it is a bit sweeter and it contributes greatly to its liking by all. Consumer’s survey results explain the same outcome and Pepsi has been declared as the most wanted soft drink of Pakistan. SITUATION ANALYSIS COMPANY ANALYSIS MISSION STATEMENT â€Å"To be the world's premier consumer Products Company focused on convenient foods and beverages.We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity. † VISION STATEMENT â€Å"To be the world's best beverage company†. Being the best means providing outstanding quality, service, cleanliness and value, so that their every customer is contented and happy with their products. † â€Å"To increase the value of their shareholder’s investment through sales growth, cost control and wise investment of resources. † MARKET SHAREWhen Pepsi was introduced in Pakistan, it faced fierce competition with 7up, lemon and lime drinks, which was established during 1968, in Multan. Pepsi introduced its lemon and lime, â€Å"Teem† to compete with 7up. It successfully, after some years, took over 7up, and this enhanced Pepsi's profits and market share. In Pakistan, Pepsi with 7up enjoys 70% of the market share where as the coke just has 20% markets share. Pepsi is operating in Pakistan, through its 12 bottlers all over Pakistan. These bottlers are Pepsi's strength. Pepsi has given franchise to these bottlers. Bottlers, produce, distribute and help in promoting the brand.Pepsi also launched its fast food chain KFC i. e. â€Å"Kentucky Fried Chicken. † CUSTOMER AN ALYSIS CUSTOMERS: There are three types of customers 1. Consumer 2. Business 3. Government Pepsi main focus is the consumers which are the end users. Pepsi has to make its marketing strategies keeping in view the consumer buying behavior. To forecast the behavior of the consumer is a business problem. Physical aspect of the consumer can be satisfied but it is difficult to satisfy the consumer psychologically. Consumer buying behavior is affected by certain factors like Cultural factors, Social factors, Personal factors and Psychological factors.So the producer should keep these factors in Mind while promoting their product so that they can acquire the customer and increase their market share. There are different consumers in a society whose behavior is not the same. Every consumer has a different perception of different products. Some consumers are impressed by one quality of the product which may be in the view of other consumer not that impressive. So to deal with different consum ers in a society one should know about the consumer buying behavior process which may help in making a true picture of their product in the mind of the consumers.About 75 million cases a year for Pepsi alone; the total beverage market is about 120 million cases of which 65% per cent are Pepsi products; about 20 to 22 per cent are Coca-Cola products and Zum Zum cola and Mecca Cola, Amrit Cola and Muslim Cola†¦ there are so many colas; there is RC and Double Cola which are franchised products. Altogether they have around 5 per cent of the market. Due to the Afghan and Iraq wars, they did get a little footing especially in the frontier and Islamabad area but still they are not hugely popular * ? Total annual sale of soft drink in Pakistan 120 million cases * ?Pepsi annual sales in Pakistan 75 million * ? Market share of Pepsi 65% * ? Consumption growth 1. 7 % per year CONSUMER DECISION PROCESS: Consumer decision process or consumer buying behavior is explained in some steps which are discussed below: * Need Identification The consumer is thirsty and he wants to quench his thirst. * Information Search He will search as to what will satisfy his thirst the most. * Evaluation of Alternatives He will now evaluate from the wide range of beverages available to him that which one of them is suitable to him in terms of quality, taste and is pocket friendly. Selection After evaluating the product he will select a product. * Purchase The consumer will buy the selected product. * Post-Purchase Experience: It is the experience that the consumer gets after using the product. He will use the product again if he feels that his satisfaction after use is more or equal to the price of the product. After looking at above mentioned example, we can get an understanding that a product should be so desirable that whenever a person identifies his need, he selects our product among various substitute products and he feel satisfies so that he retains the use of that product.COMPETITOR S Company who directly target your customers. The marketing concept states that to be successful, a company must provide greater customer value and satisfaction than its competitors do. Pepsi has a tough competition with Coca Cola while it faces a little competition with the local producers like RC Cola, Shandi Cola etc. The local producers hardly affect the sales of Pepsi in the market. There are different types of competitor in the market. Some of them in which our product lies are discussed below: ? Close Competitor Pepsi and Coke are close competitors.It means that both have direct competition in the market, their products are close substitutes for one another. Both the products can influence the market share of one another through effective strategies made to cope up with their competitors. * Distant competitors Pepsi cola and Nestle juice are distant competitors of one another. It means that their products satisfy the same want but they are in indirect competition with one ano ther. * Strong Vs Weak: Coca Cola and Pepsi are strong competitors. In Pakistan Pepsi is the market leader and Coca Cola is its competitor.The Pepsi makes defense strategies so that it can maintain its position in the market. While Coca Cola is a challenger and it makes attack strategies so that it can become the market leader. Pepsi and Shandi Cola are weak competitors. Pepsi is the market leader and Shandi Cola is the follower. Pepsi is not in direct competition with the Shandi Cola. It means that Shandi Cola has little effect on the sales of Pepsi. COLLABORATORS Pepsi Cola International has given franchises all over Pakistan. These companies have installed their plants in different parts of Pakistan with these specified areas and names e. g.City| Name of Franchise| Karachi| Pakistan Bottlers| Lahore| Riaz Bottlers| Faisalabad| Punjab Beverage | Multan| Shamim ; company| Pepsi Cola provides consumers place utility which is, where ever and whenever you want it, you get it! Pepsiâ⠂¬â„¢s channel of distribution is very aggressive according to the consumers, manufacturers and distributors. Pepsi has 12 different units in different areas of Pakistan, which make the Pepsi easily available all over the country. The cities in which the Pepsi units are: * Lahore * Sukkur * Karachi * Multan * Dera Ghazi Khan * Islamabad * Faisalabad * Quetta * Hyderabad * Sahiwal * HattarPepsi is an international brand so it also has other units in other countries of the world like America, Europe, Afghanistan, Middle East and Central Asia. The big advantage for Pepsi in Pakistan is that it distributes the product through bottlers. So bottlers’ effort also contributes in the promotion of Pepsi. CLIMATE: ECONOMIC EFFECT ANALYSIS * Income and Income per Capita If the income level or per capita income of the people increases, it will have a positive effect on the consumption of Pepsi. * Inflation If the country faces inflationary trend in the market, the price of the Pepsi will ultimately increase which will lower its demand. Consumption Behavior Pakistan is a consumption oriented society. Due to demonstration effect the people are more inclined towards consumption than saving. So the people of Pakistan spent heavily on food items. Hence Pepsi has a good market share in the present circumstances. * Income Distribution It means how much is in the hands of rich and poor class. In Pakistan 10% rich people posses 93% of wealth and 90% people posses 7% of wealth. If there is balanced distribution of income in the country, the consumption of the people will increase hence increasing the sales of beverages as well. * Payment ModAs the use of plastic money is increasing the consumption pattern of the people are increasing. Although it will have a low affect on the consumption of Pepsi. * Employment Opportunities As employment opportunities increase the living standard of the people increase and the people consume more. * Aggregate Demand In case of Pepsi, aggregat e demand of the product increases in the season of summer as the hot weather makes the consumers want to drink more. * Aggregate Supply In summer season to cope up with the increasing demand they have to increase the aggregate supply of their product. * Economic PoliciesSome of the economic policies which can affect the market of Pepsi are discussed below: * Fiscal Policy It is the policy of taxes. If heavy tax is levied on Pepsi then its price will rise having negative effect on its consumption. * Monetary Policy Monetary policy is made to restrict or increase the supply of money in the market. If policies are made to restrict the flow of money in the market, inflation can be controlled hence increasing the real income of the people which will ultimately affect the consumption of Pepsi. * Price Policy If price of Pepsi is increased its demand will decrease and vice versa. Income Policy If income of the people will increase their purchasing power will increase and hence increasing t he market share of Pepsi. POLITICAL EFFECT ANALYSIS * Political Stability: Whenever the government is considered to be stable, the business will flourish. If there is political stability in the country the policies and strategies made by Pepsi can be consistent to be implemented. Foreign companies are also keen to invest in those countries which are politically stable where they have no fear of decline in their market share or shut down due to sudden change of government. Mixed Economy In mixed economy government and private sector both plays their role in developing the economy of the country. Investment by foreign companies like Pepsi is more likely to flourish in mixed economy.? * Laws Formulation Government has given copy rights to Pepsi so that another company cannot sell their product by the name of Pepsi. The countries where laws are formulated, the strategies and activities of the company are different. TECHNOLOGICAL FACTORS: * Research and DevelopmentThrough research and de velopment quality of the product can be improved or better techniques or machinery can be developed which can increase the production. When technology is advance the supply of the product increase hence the company experiences growth in their business. SOCIAL AND CULTURAL ANALYSIS * Psychographic It is a combination of demographic and psychological factors. Psychological attributes mean how you perceive things. The company will focus on the behavior of consumers and make different changes in their product quantity or quality and in promoting their product so that they can attract the customers.Keeping in view that the behavior of different consumers is not alike they have to make their marketing strategies in accordance with their requirements so that they are convinced to buy the product. * Religious Religious factors can influence the market sales of Pepsi as it happened in 2003 when the U. S-led attack on Iraq, wide sections of society in Pakistan have banned American multination als Coke and Pepsi * Social Status Pepsi is a well renowned brand. People who are brand conscious will not drink beverages of lesser known brands such as Amrat cola.They will try to show their status by drinking Pepsi which is known to all as a quality drink. * Media It is a very important factor for marketing. Media these days is a very effective way of inspiring people to buy a specific product. A good promotion can boast up sales to a great extent. SWOT ANALYSIS OF PEPSI SWOT Analysis, which is based on thorough review of the business (corporation, product category competition, customers and products), identities and evaluates the internal strengths and weakness of the companies well as its external threats and opportunities.The marketing mix is driven by the results of the SWOT analysis. STRENGTHS * Demand of Pepsi is more than its competitors. * Company has a very established name and a good reputation. * Pepsi has large market share than its competitors. * As the target custom ers of Pepsi is young generation, so Pepsi has more brand loyal customers. * Most of the customers are satisfied with the price of the Pepsi. * Pepsi is an international company and it has a very strong position internationally. * The environment of factory is very good and attractive. * Pepsi spends a lot of budget on its advertising. Pepsi has a very vast distribution channel and it is easily available everywhere. * Employees are also motivated. * Pepsi offers many discount schemes for customers time to time. * Pepsi Cola is sponsoring sports, musical concerts, walks. * The location of the Pepsi plant is utilized that all major markets of Lahore are within the reach of the Pepsi plant within 30-45 minutes. WEAKNESSES * Pepsi does not offer any sort of incentive or discount to its retailers. * Pepsi target only young customers in their promotions. * Crown of the disposable bottle is not good. * Demand of disposal bottle is declining. Pepsi tin pack is not available in far off rural areas. * Pepsi is not considering many potential outlets like hotels, college canteens etc. OPPORTUNITIES * Company may start entering rural areas also. * The company may also diversify its business in some other potential business. * Increased interest of people in musical groups, cultural shows and sports has provided an opportunity for Pepsi to increase its sales through them. THREATS * The main competitor of the company is the Coca Cola. * At the international level, Pepsi has a very strong competition with Coke.Coke has started its advertisements more effectively to increase their demand and it is a very strong threat for Pepsi. * Cola drinks are not good for the health so the awareness level of the people is increasing which is a big threat to the company. MARKET SEGMENTATION It means that you divide the target market in to different groups. Market consists of buyers and buyers differ in one or more ways. They may differ in wants, resources, locations and buying practices. Th rough market segmentation companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products nd services that match their unique needs. Segmentation is done on basis of the previously mentioned external factors and the following: BEHAVIORAL BASE It is how people perceive a specific product, in short psychological analysis of a product. Pepsi all over the world is recognized as a quality drink and therefore people drink it without any hesitation whenever they are thirsty or otherwise. So marketers of Pepsi have made it a drink for all people and for diabetic people they introduced diet Pepsi. CONGNITIVE BASE It pushes and pulls the consumer.If the outlook of Pepsi bottle is desirable and it attracts the consumer, he will buy it even if he isn’t thirsty. SELECTED MARKET STRATEGY PRODUCT The soft drinks market in Pakistan enjoys dynamic growth in both volume and value terms. Carbonated drinks have become part of the culture in Pakistan and multinational companies have maintained standards over the years to provide the nation with high-quality drinks. Rural areas of Pakistan have driven sales of carbonated drinks to new heights as more than 60 percent of the population resides in rural areas and young consumers are more attracted to advertising.Pepsi is the most popular and leader brand in the Pakistani market and is consumed by children and adults alike. Pepsi is a responsible corporate brand of Pakistan and have contributed a lot to the economy. In marketing, a product is anything that can be offered to a market that might satisfy a want or need. Until unless the product of the company is not strong in the market it cannot survive in the longer run. Pepsi has a product line comprised up of carbohydrate drinks, Lays and many other products in Pakistan.Pepsi’s product line satisfies consumer needs because Pepsi produces different types of soft drinks for different consumers. The most popular product of Pepsi is Pepsi Cola. Due to its good taste Pepsi is a well-known product. Thus Pepsi Cola satisfies the consumer’s needs efficiently by launching a desired product. BRANDING: Consumer view a brand name as an important part of the product and branding can add value to the product. A name, term, sign, symbol or design or a combination of these intended to identify the goods and services of one eller or group of seller and to differentiate them from their competitors. LOGO Logo is what establishes a brand name in the consumer mind. It is the brands identify, signature, image and more often it is a logo that makes of breaks a product logo plays a very effective role to improve the product or brand. Pepsi kept on changing its logo from time to time along with the trade marks. Evolution of Pepsi logo ? PEPSI SLOGAN 1909-1939:  Ã‚  Ã‚   | Delicious and Healthful | 1939-1950: | Twice As Much For A Nickel Too | 1950-1963: | The Light Refreshment | 1953-1961: | Be Sociable | 961-1963: | Now It's Pepsi For Those Who Think Young | 1963-1967: | Come Alive! You're In The Pepsi Generation | 1967-1969: | Taste That Beats The Others Cold | 1969-1973: | You've Got A Lot To Live, Pepsi's Got A Lot To Give | 1973-1975: | Join The Pepsi People Feelin' Free | 1975-1978: | Have A Pepsi Day | 1978-1981: | Catch That Pepsi Spirit | 1981-1982: | Pepsi's Got Your Taste For Life! | 1983-1983: | Pepsi Now! | 1984-now : | Pepsi, The Choice Of A New Generation | 2000 : The choice of a new generation. 2003 : Zinda Dilon Ki Pehchan. 006 : Generation next. PRODUCT LINE SODA| WATER| CHIPS| JUICES| Pepsi cola| Aquafina| Lays | Tropicana | Teem | | Kurkure | | Mirinda | | | | 7up| | | | Dew | | | | Pepsi twist| | | | PACKAGING â€Å"Packaging is a part of product planning in which a firm researchers, designs, and produces its packaging. † The physical container may be a cardboard, metal, plastic or wooden box; a cellophane, wax paper, or cloth wrapper; a glass, aluminum, or plastic jar or can; a paper bag; styro foam; some other material; or a combination of these products frequently have more than one physical container.But packaging depends upon the product nature as well as structure means either it is liquid, semi liquid or solid. In case of Pepsi Cola, they take the packaging designs by considering what is better for company and what is better or convenient for the transportation. For protecting the syrup, Pepsi Cola uses the glass as well as plastic bottles of different quantity. The variants that are offered by Pepsi in terms of size and quantity, 1. 175 ml Mini Bottle(not available now) 2. 250 ml Regular Bottle 3. 300 ml Tin 4. 1000 ml Regular Liter Bottle 5. 1500 ml Disposable BottlePRICE The amounts of money charged for a product or service, or sum of the values that consumers exchange for the benefits of having or using the product or services. As price gives us the profit so this P is very important for business price of produ ct should be that which gives maximum benefit to the company and which gives maximum satisfaction to the customer. Following factors Pepsi kept in mind while determining the pricing strategy. * Price should be set according to the product demand of public. * Price should be that which gives the company maximum revenue. Price should not be too low or too high than the price competitor is charging from their customers otherwise nobody will buy your product. * Price must be keeping the view of your target market. The price of Pepsi Cola, despite being market leader is the same as that of its competitor Coca cola. Sometimes, Pepsi places its customers into some psychological pricing strategies by reducing a high priced bottle and consumers think that they save a lot of money from this. PRICES OF DIFFERENT BOTTLES Regular bottle e= rupees 12 Non Returnable/disposable= rupees 17 Liter Bottle=rupees 30 . 5 Liter Bottle= rupees 60 2. 25 Liter Bottle= rupees 70 DISCOUNTS Pepsi Cola offers va rious discounts to those retailers who have the maximum sales of Pepsi products on daily, monthly and on seasonal basis. Some of the main discounts given to the retailers are as follows: Quality Discount Following are discounts offered by Pepsi. 1/10 Discount I. e. one case of Pepsi is free on buying 10 cases of Pepsi at one time. 2/20 Discount I. e. two cases of Pepsi are free on buying 20 cases of Pepsi at one time. Seasonal Discount Following are discounts offered by Pepsi.Pepsi also offers seasonal discounts schemes by reducing price in Ramadan and on Eid. Pepsi also offers trade in allowance for retailers. PLACEMENT/DISTRIBUTION CHANNEL The Pepsi uses the following two channels for the distribution of their products. INDIRECT DISTRIBUTION Indirect distribution involves agency holders e. g. Riaz Bottlers Pvt. Ltd. Lahore franchise has divided its region i. e. Lahore and Kasur districts in two categories. Local Zone These are 62 agencies distributing Pepsi Products (250ml Sd) onl y around Lahore in their respective allocated sub zones. Out Station Zone 7 dealers have been appointed by the bottlers for far distant places and in out skirts of Lahore and Kasur the dealers involved in direct distribution are only authorized to sell 250 ml (STD) bottle of Pepsi, Team and Marinda. DIRECT DISTRIBUTION The factory vehicles operate on 45 direct routes in Lahore selling non-returnable bottles Litter, Pet and Can. PROMOTIONS In Pakistan Pepsi is the most liked soft drink especially by young generation so the Pepsi cola company has devised such marketing strategy which attracted them. For this reason they started monitoring the habits of the generation.What they saw was that the students were crazy about cricket and usually liked to idealize them so in order to increase their sales the Pepsi cola company paid high amounts of money to the cricketers to act as their spokes men. Some of the most famous cricketers in the modern era have acted as spoke persons also film star s have been acting as spoke persons. The Pepsi cola company has after doing research also has introduced different size of bottles offered at lower prices so that everyone can afford them. Also Pepsi Company has introduced other soft drinks including mountain dew, seven up and marinda.Pepsi company has introduced other flavors such as Pepsi twist, Pepsi max diet Pepsi. Pepsi Cola Company has also become official sponsors of Pakistan cricket and has sponsored a number of series. Also Pepsi has donated a lot to the earth quake victims and has launched a number of prize schemes to attract new customers As a result of this marketing strategy Pepsi has become the largest seller of soft drinks in Pakistan and is slowly forming a monopoly in drinks market. Although many soft drinks like Pepsi have been introduced such as Amrit Cola, Quibla Cola offered at lower prices but none of these drinks have been able replace it.Frequency of the Pepsi ads varies from time to time. When the season is on Pepsi do heavy advertisement especially in ramzan days or eid occasions but this advertisement not remain consist. We can hardly see the ads of Pepsi now as there is winter season. CONCLUSION Pepsi is a well renowned company and it has maintained its position well by understanding the client psychology, by ensuring quality, by introducing ingenuity in products, by enlarging its product base, by keeping economic factors in view and by intense and jazzy advertisements.Whenever and where ever there is a spotlight event, Pepsi must figure in, like the one day international cricket matches between India and Pakistan many other such occasions. The key word for success in the Marketing World is to â€Å"remain in the spotlight† and that is what Pepsi is doing. SUGGESTIONS The marketing world is full of surprises. Who could imagine that Coca Cola would be overtaken by Pepsi? If Coke could be overrun by Pepsi, it would be no wonder that Pepsi might be overtaken by some other bevera ge. The need then is to combine quality with ingenuity.Along with that, the reputation of the company has to be kept robust. Today we live in a fast moving world where novelty and newness count a lot. One cannot rest on one’s laurels. Fresh efforts, newness of approach must remain the cardinal principles of a well orchestrated marketing strategy and the campaign must be relentless. A continuous bombardment in advertisement would convince the clients that Pepsi is a part of their lives. In order to live with style, Pepsi ought to be an essential ingredient of one’s life.The Pepsi is at its maturity stage and the sales of company are not growing very rapidly. Company is doing a lot of promotional activities to let the product remain in the market. It holds a large share of the market and whenever the sales state declining, the company can improve it by different promotional activities. Marketers of Pepsi can try to improve sales by improving one or more marketing mix ele ments. They can cut prices to attract new users and competitor’s customers. They can also launch a better advertising campaign or use aggressive sales promotion to improve the sales.Thus, Pepsi is at its maturity stage. BIBLIOGRAPHY The following are the reference material where the information is collected. i) Company websitewww. pepsico. com ii) Project Outline REFERENCES The person from whom the information is collected. i) NameTousif-ur-Rahman Khan ii) Designation/PositionBusiness Unit Manager iii) Cell No. 0302-8465226 iv) Email Addresstousif. [email protected] com. pk EVIDENCES VISITING CARDS The visiting cards of the persons relevant to marketing department are attached herewith.